Thursday, 21 July 2011

DM Bulletin from Brand Republic - M&C Saatchi, O2, Santander, Creative Strategy, Learndirect

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M&C Saatchi acquires stake in data start-up
M&C Saatchi acquires stake in data start-up
by Sara Kimberley
21 July 2011, 11:05AM
M&C Saatchi has acquired a 25 per cent stake in a start-up data consultancy launched by two former Ogilvy strategists.
O2 reviews multimillion-pound DM account
O2 reviews multimillion-pound DM account
by Sara Kimberley
19 July 2011, 01:42PM
O2 is reviewing its direct marketing account, which is held by Archibald Ingall Stretton.
Santander calls private bank review
Santander calls private bank review
by Sara Kimberley
21 July 2011, 11:50AM
Santander is looking for an agency to handle the advertising and direct marketing for its private banking division.
CREATIVE STRATEGY: Expedia - a nice break from the usual travel stuff
CREATIVE STRATEGY: Expedia - a nice break from the usual travel stuff
by Simon S Kershaw
21 July 2011, 12:38PM
Travel advertising. Should be a doddle, eh? It's a subject we all love. And its raw materials - photography and traveller's tales - should make for great visuals and copy. Why is so much of it so bad?
Dare and PHD land Learndirect briefs
Dare and PHD land Learndirect briefs
by Sara Kimberley
21 July 2011, 12:40PM
Ufi, the organisation behind the online learning provider Learndirect, has consolidated its integrated ad and media accounts into Dare and PHD.
Social data tools gain traction with brands
Social data tools gain traction with brands
by Nicola Clark
21 July 2011, 10:00AM
A series of brands, including fashion retailer Guess and Starwood Hotels, are adopting new technology that will allow them to integrate their consumer information with Facebook's 'social graph' user database.
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