Marketing Daily - Nokia prepares £80m re-positioning campaign; plus NotW, HTC, Thomas Cook, and Living Social

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View in web browser View text-only version   Breaking news from Marketing July 2011   Latest News   Nokia prepares £80m brand repositioning campaign Alex Brownsell, 12 July 2011   Nokia is plotting an £80m overhaul of its brand positioning, as it...     NotW readers backed brand, claims survey Rachel Barnes, 12 July 2011   News of the World readers felt least strongly about the phone-hacking allegations...     NotW: After the end of the World 12 July 2011   Advertiser pressure was instrumental in last week's closure of the News of...     ISBA prepares guide on celebrity Twitter endorsements Gemma Charles, 12 July 2011   ISBA is to issue fresh guidance to advertisers on using celebrities to...     Evening Standard eyes local TV channel contract John Reynolds, 12 July 2011   The London Evening Standard looks set to extend into broadcast media by...     HTC hires first UK and Ireland marketing chief Sarah Shearman, 12 July 2011   HTC hires first UK and Ireland marketing chief HTC has appointed its...     Thomas Cook kicks off strategic review Loulla-Mae Eleftheriou-Smith, 12 July 2011   Thomas Cook is to carry out a fundamental operational and strategic business...       Also in the News   Editor's comment: Seven days that shook marketing Noelle McElhatton, 12 July 2011   LivingSocial rolls out UK TV debut Sarah Shearman, 12 July 2011   IKEA marketing director Anna Crona leaves position Gemma Charles, 12 July 2011   Jason Donovan and Wall's dog mascot duet for viral Rachel Barnes, 12 July 2011       Blogs     Seven days that shook marketing Noelle McElhatton   It began as a spark that quickly ignited a firestorm. Exactly one week ago, news emerged how the mobile...     Why the News of the World spells the end for traditional media owners CHRIS BARRACLOUGH   “THANK YOU AND GOODBYE” screamed the front page of the final News of the World. There followed many, many pages...     Is London at risk of a creative exodus? Nicola Clark   Last week I went to Bread and Butter in Berlin - the fashion trade show which runs alongside Berlin...     So the working class bible is dead. But who, or what, actually killed The News of the World? Noelle McElhatton   I was just asked by BBC radio for my reaction to the imminent closure of The News of the...     News of the World: Did our industry get it wrong again? CHRIS BARRACLOUGH   “These allegations relate to something that happened a long time ago”….”I don’t think advertisers should act as judge and jury”……”the...             Whitepapers     PPC Team Leader, GIM Recruitment £30-35k + Bonus & Benefits, Woking, Surrey Head of PAYG Trading & Acquisition, Three £Competitive + bonus + car allowance, Maidenhead Brand Manager - Foodservice, Jarlett de Grouchy £35000 - £40000 per annum + excellent bonus and car, Croydon Managing Director, Dubai, Dynamic New Alliances £150K tax free + bonus and benefits, Dubai Senior Marketing Manager -Events, Fabric £45k + £9k, Marketing Manager - Segment Planing, Badenoch & Clark £50000 - £58000 per annum + benefits, London Marketing Manager - £40,000 - £50,000 - Birmingham - B2C/B2B, Blue Skies Marketing Recruitment £40000 - £50000 per annum, Birmingham Creative Client Side Recruitment Consultant - Blue Skies, Blue Skies Marketing Recruitment £20000 - £25000 per annum + Excellent Bonus & Benefits, London Graduate / Junior Developer, GCS Digital £20000 - £35000 per annum + Benefits, London Campaign Manager, Direct Experience £150 - £170 per day, Bristol     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2011 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ►  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ►  February (133) ►  January (140) ►  2012 (1605) ►  December (89) ►  November (144) ►  October (147) ►  September (131) ►  August (143) ►  July (132) ►  June (128) ►  May (143) ►  April (122) ►  March (142) ►  February (143) ►  January (141) ▼  2011 (1811) ►  December (101) ►  November (169) ►  October (160) ►  September (158) ►  August (154) ▼  July (159) Digital PM - Old Spice, Vauxhall, Sony PlayStation... 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