Tuesday, 12 July 2011

Campaign Daily Fix - Tag, M&C Saatchi, Lucozade Sport, Publicis, Brothers Cider

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Campaign Daily Fix
 
12 July 2011  
Latest News
Steve Parish and Tim Griffiths
Production company Tag acquired by Williams Lea
Matt Williams, 12 July 2011

Tag, the marketing execution and production company, has been acquired by global marketing solutions provider Williams Lea for an undisclosed sum.

 
Chief executives: Lisa Thomas of M&C Saatchi UK and Christian Gladwell of Human Digital
M&C Saatchi buys social media agency Human Digital
Sarah Shearman, 12 July 2011

M&C Saatchi UK Group has acquired Human Digital, the social media agency, for an undisclosed sum.

 
Lucozade Sport Lite: Louder by DJ Fresh featured in the brand's LA skater ad
Lucozade Sport ad track hits number one chart spot
Loulla-Mae Eleftheriou-Smith, 12 July 2011

'Louder' by DJ Fresh, the track used in this year's Lucozade Sport Lite ad, has entered the UK charts at number one this week.

 
Maurice Lévy: chairman & chief executive of Publicis Groupe
Publicis buys into another Brazilian agency
Oliver Luft, 12 July 2011

Publicis has today acquired a majority holding in Brazilian advertising agency DPZ for an undisclosed sum.

 
Brothers Cider launches carnival-themed TV ad
Brothers Cider launches carnival-themed TV ad
Sara Kimberley, 11 July 2011

Brothers Cider is releasing a new TV ad to build its relationship with music festival culture.

 
 
Also in the News
Career charity offers way out of the 'scrap heap'
Sara Kimberley, 12 July 2011
WPP takes stake in US motorsport marketing agency
Oliver Luft, 11 July 2011
 
Watch My YouTube Ad of the Week

Watch the best viral video ads reviewed by Sue Unerman, Andy Nairn, James Hilton and Kristof Fahy, in My YouTube ad of the week.

Watch My YouTube Ad of the Week

 
Latest Work
BBC 'BBC Proms 2011' by Karmarama
BBC 'BBC Proms 2011' by Karmarama
12 July 2011

The BBC has launched its new national TV and radio campaign for its 2011 Proms, the first for the corporation by Karmarama since winning the business earlier this year.

 
Canada's Wonderland 'starlight spectacular' by Tantrum Design
Canada's Wonderland 'starlight spectacular' by Tantrum Design
12 July 2011

To celebrate its 30th birthday, the theme park Canada's Wonderland launched a display that aimed to bring a mountain to life.

 
More Work
 
Blogs
NEGATIVE AND POSITIVE PLANNERS
Dave Trott

I was junior at BMP around the time planning was invented. It started as good idea. But, like anything...

Ethics drugs ands roll and roll
Steve Henry

“Every journalist who is not too stupid or too full of himself to notice what is going on knows...

IT HAPPENS TO THE BEST OF US â€" CAREERS CROSSROADS â€" by Soraya Shaw
Pauline Naylor

Life's a funny old thing. It has ways of pulling you up short when you least expect it....

Never mind Ford, what about the Bradford Exchange?
Jeremy Lee

There’s little point adding to the shitstorm that has hit News of the World following allegations of appalling behaviour...

IT’S NOT PAINTING BY NUMBERS
Dave Trott

The other evening I was having a beer with a couple of very, very senior suits who'd probably prefer...

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