Thursday 28 July 2011

Marketing Daily - Andrew Warner, Expedia EMEA marketing director; plus Foster's Gold, H&M, Westfield City and Amazon

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Breaking news from Marketing
 
Breaking news from Marketing July 2011
 
Latest News
 
The travelling salesman: Andrew Warner, senior marketing director at Expedia EMEA
Loulla-Mae Eleftheriou-Smith,
28 July 2011
 

Andrew Warner, senior marketing director, customer marketing organisation, at Expedia EMEA. Interview...

Andrew Warner, senior marketing director, customer marketing organisation, at Expedia EMEA
 
 
Holly Valance joins Foster's Gold push
Gemma Charles,
28 July 2011
 

Foster's Gold, Heineken UK's premium brand extension of its Foster's variant, has...

Fosters: Brad and Dan campaign by Adam & Eve
 
 
Foster's and Carling: the premium choice
Gemma Charles,
28 July 2011
 

Foster's and Carling are rolling out premium variants at the same time,...

Foster's Gold premium offer
 
 
H&M bags David Beckham underwear range
Oliver Luft,
28 July 2011
 

David Beckham has entered a partnership with high street retailer H&M to...

H&M: signs deal for David Beckham underwear range
 
 
Westfield City in fashion tie-up
Nicola Clark,
28 July 2011
 

Westfield's soon-to-open Stratford City site is establishing its reputation as a leading...

Westfield City: signs fashion deal with IPC
 
 
Consumers consider brands' ethics when shopping, according to survey
Gemma Charles,
28 July 2011
 

Consumers are increasingly taking into account brands' ethical records when it comes...

Consumers: brand ethics influence purchases
 
 
Amazon acquires TV app company Pushbutton
Sarah Shearman,
28 July 2011
 

Amazon is bolstering its investment in LoveFilm by acquiring Pushbutton, the UK-based...

Amazon: strengthens investment in LoveFilm with acquisition of Pushbutton
 
 
Brits divided over Olympics
John Reynolds,
28 July 2011
 

More than four out 10 people think London should never have bid...

Olympic stadium: survey finds respondents divided over 2012 Games bid
 
 
 
Also in the News
 
Microsoft's Ashley Highfield to lead Johnston Press
Sarah Shearman,
28 July 2011
 
 
 
Blogs
 
 
Olympics one-year-to go milestone: should brands care if they’ve missed the boat?
Noelle McElhatton
 

What does 2012 mean to you? For most people, not just the marketing community, it has already become shorthand...

 
 
Why pink is not the colour of breast cancer
CHRIS BARRACLOUGH
 

A new report from Rotterdam suggests that the colour pink triggers defensive mechanisms in women that will “lower women's perceived...

 
 
Why egg was never fresh
CHRIS BARRACLOUGH
 

I remember the launch. A very cool brand, with super cool ads that didn’t shout “boring bank” but promised consumer-led...

 
 
TripAdvisor Anxiety
Nicola Clark
 

I realise on this list of things to get stressed about (my worry check list as my mother likes...

 
 
Is social media revolutionising search?
Gareth Atkinson
 

With the exponential rise of Facebook and Twitter, and the introduction of Google+ to the social media arena, would...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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