Friday, 22 July 2011

Breaking news from Brand Republic - EasyJet, James Murdoch, John Lewis, Xbox, Trading places

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Latest news
EasyJet readies London 2012 push
EasyJet readies London 2012 push
by John Reynolds
22 July 2011, 09:01AM
Low-cost airline easyJet is upping its Olympic credentials next week when Sally Gunnell will unveil new European routes, as it bids to become the gateway to the 2012 London Games.
Murdoch's 'recollecton of events' called into question
Murdoch's 'recollecton of events' called into question
by Maisie McCabe
22 July 2011, 09:30AM
James Murdoch's evidence to the Culture, Media and Sport Committee was called into question last night when the former editor and lawyer of the News of the World contradicted his claim that they did not show him key evidence of phone hacking.
John Lewis opts for smaller stores to reach more of UK
John Lewis opts for smaller stores to reach more of UK
by Loulla-Mae Eleftheriou-Smith
22 July 2011, 08:15AM
John Lewis is to introduce a smaller size of store than its usual format, with the first opening in Exeter city centre next year and a further 10 suitable locations identified.
Xbox sales boosted following Sony hacking
Xbox sales boosted following Sony hacking
by Daniel Farey-Jones
22 July 2011, 09:45AM
Sales of Microsoft's Xbox 360 consoles have jumped in the wake of the troubles affecting rival Sony and the introduction of motion controller Kinect.
Trading places: this week's people moves
Trading places: this week's people moves
by Ben Bold
22 July 2011, 09:16AM
Prieto swaps Y&R for Ogilvy & Mather, Microsoft appoints a new head of ad sales while Trinity Mirror continues to restructure its online division, in BR's round-up of this week's people moves in advertising, marketing and media.
Brazilian agency stripped of Cannes Lions
Brazilian agency stripped of Cannes Lions
by Sara Kimberley
22 July 2011, 08:53AM
The Cannes Lions International Festival of Creativity has withdrawn the Silver Lion and Bronze Lion awarded to Brazilian agency Moma Propaganda Sao Paulo for its Kia work after deciding the agency flouted the rules.
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Intelligence
The Power Brokers: John Wren
The Power Brokers: John Wren
by Ian Darby
22 July 2011, 08:15AM
What keeps John Wren awake at night? The chief executive of Omnicom speaks to Campaign's Ian Darby on the key trends in five big areas.
Social networks demonstrate their aptitude
Social networks demonstrate their aptitude
by Adele Gritten
22 July 2011, 08:00AM
Almost 30% of UK Facebook users are aged 55 or over, writes Adele Gritten, head of media consulting, YouGov.
The Power Brokers: Martin Sorrell
The Power Brokers: Martin Sorrell
by Arif Durrani
21 July 2011, 09:00AM
In the first of a series of in-depth interviews with the bosses of the of the 'big five' global marcoms groups, we ask 'what keeps Sir Martin Sorrell, the founder and chief executive of WPP, awake at night?' The key trends in five big areas...
Mobile advertising shows its power
Mobile advertising shows its power
by Ariel Giefman
20 July 2011, 08:30AM
Advertisers can achieve significantly higher response from mobile ads compared with more traditional display, writes Ariel Giefman, principal analyst, MediaMind Research.

Think BR

Think BR: Real-time search will be back

The return of real-time search to Google could increase the power of online influencers, writes Andrew Girdwood, head of strategy at bigmouthmedia.


Also in the news
Dare and PHD land Learndirect briefs
by Sara Kimberley, 21 July 2011, 12:40PM
Unilever picks DLKW Lowe for worldwide Cafe Zero launch
by Matt Williams, 21 July 2011, 12:30PM
T-Mobile and O2 top customer satisfaction ranking
by Maisie McCabe, 21 July 2011, 12:30PM
Manchester City ups digital offensive
by John Reynolds, 21 July 2011, 12:11PM
O2 Priority Moments rides to top of BR app chart
by Daniel Farey-Jones, 21 July 2011, 12:18PM
From the blogs
Labour's Watson and BBC's Peston in Twitter spat as News International story erupts again in UK and US
@gordonmacmillan
22 June 2011, 12:06AM
Labour's Watson and BBC's Peston in Twitter spat as News International story erupts again in UK and US
@gordonmacmillan
22 June 2011, 12:06AM
A torrent of news - The New York Times laspes through time
@gordonmacmillan
21 June 2011, 12:06AM
A torrent of news - The New York Times laspes through time
@gordonmacmillan
21 June 2011, 12:06AM
The search engine you've been waiting for: Ask Murdoch
@gordonmacmillan
21 June 2011, 12:06AM
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