Latest news | | | | | | Facebook is wading into the debate on the premature sexualisation and commercialisation of childhood, in response to the publication of the Bailey Review last month. | | | | | | | Carling has unveiled a £7m overhaul strategy, after admitting that the brand has 'lost ground' in recent years. | | | | | | | News International (NI) will redirect a major portion of its marketing spend to back the Saturday edition of The Sun, in the wake of the closure of the News of the World (NotW). | | | | | | | Helen Page, managing director for marketing and innovation, UK retail, at RBS, is expected to leave the bank. | | | | | | | Richard Desmond's Daily Star Sunday more than tripled its circulation on Sunday scoring sales of over 1.1 million as unofficial figures reveal News of the World's readers switched in their droves to tabloid and mid-market rivals. | | | | | | | French financial-services business La Mutuelle Du Mans Assurances (MMA), which owns UK broker Swinton, is preparing a £20m campaign to back the launch of its forthcoming price-comparison website. | | | | | | | The group behind the recent Sony hacking scandal has struck again, this time breaking into the News International servers, bringing down its websites and redirecting visitors to the thesun.co.uk to a fake story that Rupert Murdoch had been found dead... | | | | | | | Loaded, the lads' magazine, has axed publication of its "pint-sized" issue after just five issues, due to flagging sales. | | | | Intelligence | | | | | | The cider brand's sales are falling fast, in contrast to its stablemate, Magners. | | | | | | | Video-calling from Google and Facebook offers brands an exciting opportunity. | | | | | | | Just one in five consumers who follow or 'Like' brands through social platforms share the content they find, write Emily Hunt and Richard Bussy of ICM Research. | | | | | | | News of the World readers felt least strongly about the phone-hacking allegations made against the newspaper, raising questions about how 'toxic' the brand was in the eyes of its own 7.4 million readership. | | | | From the blogs | | | | | | | | | | | | | | | | Latest jobs | | Account Director | Recruiter Major Players | Salary £45000 - £55000 per annum | Location London | | Account Manager | Recruiter Adam Recruitment | Salary £22000 - £27000 per annum | Location North West England | | | | | | | |
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