Tuesday 19 July 2011

Breaking news from Brand Republic - Facebook, Carling, Saturday Sun, RBS, NotW

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Latest news
Facebook signs up to AA 'childhood' review panel
Facebook signs up to AA 'childhood' review panel
by Gemma Charles
19 July 2011, 08:30AM
Facebook is wading into the debate on the premature sexualisation and commercialisation of childhood, in response to the publication of the Bailey Review last month.
Carling plans £7m brand repositioning
Carling plans £7m brand repositioning
by Gemma Charles
19 July 2011, 08:30AM
Carling has unveiled a £7m overhaul strategy, after admitting that the brand has 'lost ground' in recent years.
News International switches adspend to Saturday Sun activity
News International switches adspend to Saturday Sun activity
by John Reynolds
19 July 2011, 08:30AM
News International (NI) will redirect a major portion of its marketing spend to back the Saturday edition of The Sun, in the wake of the closure of the News of the World (NotW).
RBS marketing chief Helen Page in talks over departure
RBS marketing chief Helen Page in talks over departure
by Alex Brownsell
19 July 2011, 08:30AM
Helen Page, managing director for marketing and innovation, UK retail, at RBS, is expected to leave the bank.
Rivals hoover up NotW readers
Rivals hoover up NotW readers
by John Reynolds
18 July 2011, 04:01PM
Richard Desmond's Daily Star Sunday more than tripled its circulation on Sunday scoring sales of over 1.1 million as unofficial figures reveal News of the World's readers switched in their droves to tabloid and mid-market rivals.
Swinton owner MMA eyes £20m UK price comparison site launch
Swinton owner MMA eyes £20m UK price comparison site launch
by Alex Brownsell
19 July 2011, 08:30AM
French financial-services business La Mutuelle Du Mans Assurances (MMA), which owns UK broker Swinton, is preparing a £20m campaign to back the launch of its forthcoming price-comparison website.
Sun website hacked with fake story of Murdoch's death
Sun website hacked with fake story of Murdoch's death
by Ben Bold
19 July 2011, 09:30AM
The group behind the recent Sony hacking scandal has struck again, this time breaking into the News International servers, bringing down its websites and redirecting visitors to the thesun.co.uk to a fake story that Rupert Murdoch had been found dead...
Loaded axes 'pint-sized' edition
Loaded axes 'pint-sized' edition
by Oliver Luft
19 July 2011, 09:21AM
Loaded, the lads' magazine, has axed publication of its "pint-sized" issue after just five issues, due to flagging sales.
Adland

Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped.

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Intelligence
Brand Health Check: Gaymers
Brand Health Check: Gaymers
by Rachel Barnes
14 July 2011, 12:00AM
The cider brand's sales are falling fast, in contrast to its stablemate, Magners.
Google vs Facebook: video calling
Google vs Facebook: video calling
by Sarah Shearman
14 July 2011, 12:00AM
Video-calling from Google and Facebook offers brands an exciting opportunity.
Understanding social media curators
Understanding social media curators
by Emily Hunt and Richard Bussy
13 July 2011, 08:00AM
Just one in five consumers who follow or 'Like' brands through social platforms share the content they find, write Emily Hunt and Richard Bussy of ICM Research.
NotW readers backed brand, claims survey
NotW readers backed brand, claims survey
by Rachel Barnes
12 July 2011, 08:30AM
News of the World readers felt least strongly about the phone-hacking allegations made against the newspaper, raising questions about how 'toxic' the brand was in the eyes of its own 7.4 million readership.

Think BR

View from the Valley: Plus. Plus. Plus.

Predictions that Google+ will be the fastest growing social network in history aren't as far fetched as they seem, writes AdGent Digital's Cameron Yuill.


Also in the news
Allders shopping site goes live
by Oliver Luft, 19 July 2011, 09:00AM
Hunt unveils plans to license a new regional TV multiplex
by Maisie McCabe, 18 July 2011, 04:05PM
Sainsbury's transactional mobile site goes live
by Ben Bold, 18 July 2011, 03:31PM
City AM on course for back-to-back annual profits
by Daniel Farey-Jones, 18 July 2011, 03:25PM
Everything Everywhere chief Tom Alexander resigns
by Ben Bold, 18 July 2011, 11:45AM
From the blogs
Latest-on-the-NewsInternational hacking scandal #liveblog
@gordonmacmillan
19 June 2011, 12:06AM
Latest-on-the-NewsInternational hacking scandal #liveblog
@gordonmacmillan
19 June 2011, 12:06AM
The Cranberries are still alive??WHY?
Chris J Reed
18 June 2011, 12:06AM
Latest on the News International hacking scandal #liveblog
@gordonmacmillan
18 June 2011, 12:06AM
Latest on the News International hacking scandal #liveblog
@gordonmacmillan
18 June 2011, 12:06AM
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