Thursday, 14 July 2011

Campaign Daily Fix - Newspaper Regulation, DLKW Lowe, Bellwether, Sony Ericsson, General Mills

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Campaign Daily Fix
 
14 July 2011  
Latest News
David Cameron praised the ASA
PM backs ad-style regulation for newspapers
our parliamentary correspondent, 14 July 2011

The advertising industry's model of regulation could be extended to newspapers following the phone hacking scandal, David Cameron revealed on Wednesday.

 
DLKW Lowe team
DLKW Lowe raids DDB to fill top creative roles
Matt Williams, 14 July 2011

DLKW Lowe has appointed DDB London's creative directors Dave Henderson and Richard Denney as its executive creative directors.

 
IPA president Nicola Mendelsohn
Bellwether shows ad confidence sinking as clients cut again
Katherine Levy, 14 July 2011

Advertising spend was revised down again in the second quarter while confidence among senior marketers fell to a nine-quarter low, according to the latest IPA/BDO Bellwether Survey.

 
Sony Ericsson is reviewing media
Sony Ericsson calls £125m global media review
Mark Banham, 14 July 2011

Sony Ericsson, the telecoms giant, is reviewing its £125 million global media planning and buying account currently held by MEC.

 
Haagen-Dazs... General Mills brand
Agencies line up for General Mills digital brief
Matt Williams, 14 July 2011

General Mills, one of the world's largest food companies, is looking to build a digital advertising roster in the UK.

 
 
Also in the News
Ad reviews up by 17 per cent in 2011
Anne Cassidy, 14 July 2011
TBWA\London wins pitch for EA's pan-Euro CRM business
Sara Kimberley, 14 July 2011
Red Bull seeks agency to make arts impact
Matt Williams, 14 July 2011
 
Watch My YouTube Ad of the Week

Watch the best viral video ads reviewed by Sue Unerman, Andy Nairn, James Hilton and Kristof Fahy, in My YouTube ad of the week.

Watch My YouTube Ad of the Week

 
Latest Work
Southern Railways 'southern adventure' by VCCP
Southern Railway 'southern adventure' by VCCP
13 July 2011

Southern Railway is promoting its 25% summer discount in its latest ad, featuring brand character 'Loco Toledo'.

 
Remember A Charity 'one stuntman, one legacy' by DDB UK
Remember A Charity 'one stuntman, one legacy' by DDB UK
13 July 2011

The Remember A Charity consortium is seeking to raise awareness around leaving legacies to charity through a new campaign, by DDB UK, fronted by real-life stunt man Rocky Taylor.

 
Trebor 'sweet success' by Fallon
Trebor 'sweet success' by Fallon
13 July 2011

Kraft Foods has launched a new campaign to reposition Trebor as the 'taste of sweet success'.

 
Nike 'shoe evolution' by HMDG
Nike 'shoe evolution' by HMDG
13 July 2011

Hurrell Moseley Dawson & Grimmer has created a new online and in-store campaign for Nike to launch its Lunerglide +3 shoe.

 
More Work
 
Blogs
Let’s Pretend
Lolly and Nat

This is my (Lol)’s friend Charlotte. A few months ago she single-handedly staged this protest at the Tate...

NEGATIVE AND POSITIVE PLANNERS
Dave Trott

I was junior at BMP around the time planning was invented. It started as good idea. But, like anything...

Ethics drugs ands roll and roll
Steve Henry

“Every journalist who is not too stupid or too full of himself to notice what is going on knows...

IT HAPPENS TO THE BEST OF US â€" CAREERS CROSSROADS â€" by Soraya Shaw
Pauline Naylor

Life's a funny old thing. It has ways of pulling you up short when you least expect it....

Never mind Ford, what about the Bradford Exchange?
Jeremy Lee

There’s little point adding to the shitstorm that has hit News of the World following allegations of appalling behaviour...

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