Tuesday 19 July 2011

Marketing Daily - Facebook signs up to AA 'childhood' review panel; plus Carling, RBS, Maximuscle, and Allders

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Breaking news from Marketing
 
Breaking news from Marketing July 2011
 
Latest News
 
Facebook signs up to AA 'childhood' review panel
Gemma Charles,
19 July 2011
 

Facebook is wading into the debate on the premature sexualisation and commercialisation...

Tara Moore/Getty Images
 
 
RBS marketing chief Helen Page in talks over departure
Alex Brownsell,
19 July 2011
 

Helen Page, managing director for marketing and innovation, UK retail, at RBS,...

Helen Page (Robert Brady)
 
 
News International switches adspend to Saturday Sun activity
John Reynolds,
19 July 2011
 

News International (NI) will redirect a major portion of its marketing spend...

News International: redirecting adspend to the Saturday Sun
 
 
Swinton owner MMA eyes £20m UK price comparison site launch
Alex Brownsell,
19 July 2011
 

French financial-services business La Mutuelle Du Mans Assurances (MMA), which owns UK...

New entrant in price comparison battle
 
 
Carling plans £7m brand repositioning
Gemma Charles,
19 July 2011
 

Carling has unveiled a £7m overhaul strategy, after admitting that the brand...

Carling: launching Chrome premium lager
 
 
Allders shopping site goes live
Oliver Luft,
19 July 2011
 

Allders department store has launched its first website in a bid to...

Allders: launches ecommerce website
 
 
 
Also in the News
 
Editor's Comment: Why Facebook must self-censor
Noelle McElhatton,
19 July 2011
 
We'll Call You - Maximuscle
19 July 2011
 
 
 
Blogs
 
 
The Apprentice: Does it teach you anything?
CHRIS BARRACLOUGH
 

The Apprentice is heading for its grand finale. It will be interesting to see what businesses the remaining 4 have...

 
 
Facebook Presents Big Data
Nicola Clark
 

I am in Monte Carlo today for the Social Media Marketing and Icommerce Summit. By rights I should be...

 
 
Brand Jamie Oliver put Sainsbury’s in the shadows â€" so it’s the right time to try something new
rachel barnes
 

When I began writing about retail in 2004, one of the stories I found myself chasing was whether Sainsbury's...

 
 
Twitter: Voice of the people or mob rule?
CHRIS BARRACLOUGH
 

Many of us applaud the wave of revulsion that followed the initial NOTW hacking revelations. Campaigns and comments on...

 
 
Seven days that shook marketing
Noelle McElhatton
 

It began as a spark that quickly ignited a firestorm. Exactly one week ago, news emerged how the mobile...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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