Friday 15 July 2011

Global Bulletin from Brand Republic - Spotify, Sony Ericsson, Starbucks, US X Factor, EA

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Global bulletin
Latest news
Spotify attracts blue chip US brands
Spotify attracts blue chip US brands
by Sarah Shearman
14 July 2011, 03:00PM
Coca-Cola, Chevrolet and Motorola are among the first brand partners for Spotify's US launch today.
Sony Ericsson calls £125m global media review
Sony Ericsson calls £125m global media review
by Mark Banham
14 July 2011, 08:00AM
Sony Ericsson, the telecoms giant, is reviewing its £125 million global media planning and buying account currently held by MEC.
Starbucks rejigs global operations
Starbucks rejigs global operations
by John Reynolds
12 July 2011, 12:30PM
Starbucks has reorganised its global business operations, as it bids to boost revenues outside its core US market.
US X Factor launches in earnest with Cowell dream trailer
US X Factor launches in earnest with Cowell dream trailer
by Mark Banham
13 July 2011, 01:11PM
The build-up to the US version of the 'The X Factor' has started in earnest with a trailer for the show mocking creator Simon Cowell's 'Mr Nasty' reputation.
TBWA\London wins pitch for EA's pan-Euro CRM business
TBWA\London wins pitch for EA's pan-Euro CRM business
by Sara Kimberley
14 July 2011, 11:40AM
Electronic Arts, the video game publisher, has appointed TBWA\London to handle its pan-European customer relationship marketing, digital and data account.
Maxus strengthens global trading team with Garvie hire
Maxus strengthens global trading team with Garvie hire
by Mark Banham
13 July 2011, 02:47PM
Maxus has made a further trading hire, appointing Stuart Garvie as deputy global trading director, reporting to global trading head Alan Hodge.
SuperGroup to move into fragrances
SuperGroup to move into fragrances
by Loulla-Mae Eleftheriou-Smith
14 July 2011, 10:25AM
SuperGroup, the retailer and owner of clothing label Superdry, has outlined plans to launch a fragrance line as part of its development into a 'global lifestyle brand'.
Also in the news
BBC Worldwide reports record profit and revenue
by Maisie McCabe, 12 July 2011, 01:24PM
Nokia prepares £80m brand repositioning campaign
by Alex Brownsell, 12 July 2011, 08:30AM
Levis to run first global campaign
by Daniel Farey-Jones, 11 July 2011, 12:25PM
WPP takes stake in US motorsport marketing agency
by Oliver Luft, 11 July 2011, 05:02PM
Ogilvy targets Mongolian market with local agency tie-in
by Sara Luker, 08 July 2011, 05:40PM
Levi's 'bread and butter' by Wieden+Kennedy Portland
by , 13 July 2011, 09:00AM
Kitcatt Nohr Digitas scoops Samsung Olympic task
by Sara Kimberley, 14 July 2011, 12:00PM
From Singapore - Chris Reed on partnership marketing
The high street is dead: the British people have got what they wanted
Chris J Reed
14 June 2011, 12:06AM
Asia's top brands are revealing
Chris J Reed
13 June 2011, 12:06AM
It's all about compelling musical content, stupid
Chris J Reed
12 June 2011, 12:06AM
Daily Poke
BabyNes
Greg Taylor
01 June 2011, 12:06AM
Property playlist
Greg Taylor
30 June 2011, 12:06AM
Groening for Mac
Greg Taylor
29 June 2011, 12:06AM
Gordon's Republic
Latest on the News International hacking scandal #liveblog 8
@gordonmacmillan
14 June 2011, 12:06AM
Latest on the News International hacking scandal #liveblog 7
@gordonmacmillan
13 June 2011, 12:06AM
Prime Minister's full statement on hacking scandal and public inquiry
@gordonmacmillan
13 June 2011, 12:06AM
Dice Man
Will the phone hacking inquiries go after the rest?
Joe Gill
14 June 2011, 12:06AM
Christmas in July - yes, really
Joe Gill
14 June 2011, 12:06AM
The journalist, the architect and the meaning of truth
Joe Gill
29 June 2011, 12:06AM
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