Monday, 11 July 2011

Digital PM - Coca-Cola, Nando's, Virgin Media

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Coca-Cola deepens involvement in mobile
Coca-Cola deepens involvement in mobile
by Daniel Farey-Jones
11 July 2011, 03:45PM
Coca-Cola has become the first brand to join the board of the Mobile Entertainment Forum, signalling the medium's growing importance to marketing.
Nando's launches 'what's your noise?' digital activity
Nando's launches 'what's your noise?' digital activity
by Sarah Shearman
11 July 2011, 12:40PM
Nando's, the Portuguese chicken restaurant, is launching a digital campaign later this week, fronted by US comedian Reggie Watts, encouraging consumers to "make some noise".
Virgin Media launches remote record TiVo app
Virgin Media launches remote record TiVo app
by Maisie McCabe
11 July 2011, 02:10PM
Virgin Media has launched the Virgin Media TV Guide smartphone app, allowing customers to record shows through a Virgin Media TiVo set-top box when they are away from home.
Adland

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Also in the news
Google+ readies service for brands
by Sarah Shearman, 11 July 2011, 11:02AM
Martini Media acquires TDP Media Group
by Daniel Farey-Jones, 11 July 2011, 11:44AM
Southern Railway promotes online ticket sales with comedy ad
by Sara Kimberley, 11 July 2011, 08:30AM
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