Monday, 18 July 2011

Campaign Daily Fix - Florette, Art of Outdoor, Publicis, Aegis, Marks & Spencer

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Campaign Daily Fix
 
18 July 2011  
Latest News
Florette: 'stand off' TV campaign
Florette reviews £3m creative account
Ben Bold, 18 July 2011

Salad brand Florette is reviewing its £3m advertising account as it plots to expand its business by increasing marketing spend.

 
Ocean Outdoor: the Two Towers display on the A4
Art of Outdoor Digital Competition calls for 2011 entries
Lynsey Barber, 18 July 2011

Ocean Outdoor, the digital outdoor media owner, has teamed up with Brand Republic to launch the Art of Outdoor Digital competition to find the best creative work in digital outdoor...

 
Big Fuel: Publicis Groupe acquires majority stake in the social media agency
Publicis swoops on biggest social media agency in US
Daniel Farey-Jones, 18 July 2011

Publicis Groupe has acquired a majority stake in Big Fuel, a pure-play social media agency that employs more than 170 staff in New York, for an undisclosed sum.

 
Jerry Buhlmann: chief executive of Aegis Group
Aegis buys minority stake in mobile specialist TigerSpike
Ben Bold, 18 July 2011

Aegis Group has agreed to pay $11m (£6.8m) for an undisclosed minority stake in mobile media specialist TigerSpike, enabling the group to offer clients mobile solutions including smartphone and tablet...

 
Dannii Minogue: M&S spring 2011 campaign
M&S drops Dannii Minogue from ads
Ben Bold, 18 July 2011

Marks & Spencer has dropped former 'X Factor' judge Dannii Minogue, singer VV Brown and model Ana Beatriz Barros from its ads, as part of a realignment of its marketing...

 
 
Also in the News
Everything Everywhere chief Tom Alexander resigns
Ben Bold, 18 July 2011
Brooks bailed as Stephenson and Hinton quit
Rich Sutcliffe, 18 July 2011
 
Watch My YouTube Ad of the Week

Watch the best viral video ads reviewed by Sue Unerman, Andy Nairn, James Hilton and Kristof Fahy, in My YouTube ad of the week.

Watch My YouTube Ad of the Week

 
Latest Work
Carlsberg 'Everest' by Fold7
Carlsberg 'Everest' by Fold7
14 July 2011

Carlsberg returns to UK TV sets for the first time since April.

 
Nike 'shoe evolution' by HMDG
Nike 'shoe evolution' by HMDG
13 July 2011

Hurrell Moseley Dawson & Grimmer has created a new online and in-store campaign for Nike to launch its Lunerglide +3 shoe.

 
Southern Railways 'southern adventure' by VCCP
Southern Railway 'southern adventure' by VCCP
13 July 2011

Southern Railway is promoting its 25% summer discount in its latest ad, featuring brand character 'Loco Toledo'.

 
More Work
 
Blogs
Let’s Pretend
Lolly and Nat

This is my (Lol)’s friend Charlotte. A few months ago she single-handedly staged this protest at the Tate...

NEGATIVE AND POSITIVE PLANNERS
Dave Trott

I was junior at BMP around the time planning was invented. It started as good idea. But, like anything...

Ethics drugs ands roll and roll
Steve Henry

“Every journalist who is not too stupid or too full of himself to notice what is going on knows...

IT HAPPENS TO THE BEST OF US â€" CAREERS CROSSROADS â€" by Soraya Shaw
Pauline Naylor

Life's a funny old thing. It has ways of pulling you up short when you least expect it....

Never mind Ford, what about the Bradford Exchange?
Jeremy Lee

There’s little point adding to the shitstorm that has hit News of the World following allegations of appalling behaviour...

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