Tuesday 26 July 2011

Campaign Daily Fix - Kraft reviews Trident, British Red Cross, Old Spice, G2 Worldwide, Michael Roth

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Latest News
Kraft Foods reviews Trident global account
by Sara Kimberley,
26 July 2011, 10:05AM
Kraft Foods reviews Trident global account
Kraft Foods is reviewing the global account for its Trident chewing gum brand, putting an end to JWT's long-standing tenure of the business.
British Red Cross aims hard-hitting ad at Harry Potter fans
by Sara Kimberley,
26 July 2011, 12:30PM
British Red Cross aims hard-hitting ad at Harry Potter fans
The British Red Cross is launching a hard-hitting ad to boost interest in first aid, which will target teens when it appears in cinemas around the new Harry Potter film.
New Old Spice guy Fabio challenges original hunk to duel
by Sara Kimberley,
26 July 2011, 09:21AM
New Old Spice guy Fabio challenges original hunk to duel
Old Spice's new Italian hunk Fabio has filmed a viral ad challenging original lothario Isaiah Mustafa to a duel.
G2 Worldwide promotes Patmore to regional CEO
by Sara Kimberley,
25 July 2011, 04:15PM
G2 Worldwide promotes Patmore to regional CEO
G2 Worldwide has promoted Martin Patmore to the new role of regional chief executive of G2 Asia Pacific.
The power brokers: Michael Roth
by Jeremy King,
26 July 2011, 08:30AM
The power brokers: Michael Roth
What keeps Michael Roth, the chief executive and president of IPG, awake at night? Jeremy King quizzes the IPG boss on the key trends in five big areas.
Latest Work
McDonalds 'happy box' by Leo Burnett London
25 July 2011, 01:20PM
McDonalds 'happy box' by Leo Burnett London
McDonalds is promoting its happy meal in a departure from previous campaigns.
DMA 'DMA awards 2011' by Archibald Ingall Stretton
25 July 2011, 12:50PM
DMA 'DMA awards 2011' by Archibald Ingall Stretton
DMA has appointed Archibald Ingall Stretton to promote its annual awards, following their win at last year's event.
Puma "pump up" by Droga5 New York
22 July 2011, 03:35PM
Puma
Droga5 has released a follow-up to its 'after hours athlete" spot for Puma.
ESPN 'fantasy forever' by Wieden & Kennedy New York
21 July 2011, 10:40AM
ESPN 'fantasy forever' by Wieden & Kennedy New York
ESPN is promoting its fantasy football league with this TV ad created by Wieden & Kennedy New York.
Also in the News
Twitter turns attention to consumer marketing
by Sarah Shearman, 26 July 2011, 11:10AM
Red-top and mid-market rivals lock in NotW readers
by John Reynolds, 26 July 2011, 11:02AM
Associated Newspapers ad revenues fall 10%
by John Reynolds, 26 July 2011, 09:00AM
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