Wednesday 27 July 2011

Marketing Daily - Subway to create 3,000 jobs; plus Toyota, London 2012, PepsiCo and British Gas

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Breaking news from Marketing
 
Breaking news from Marketing July 2011
 
Latest News
 
Subway to create 3,000 jobs by moving beyond core fast-food outlets
John Reynolds,
27 July 2011
 

Subway is undertaking a concerted push beyond its core fast-food outlets and...

Subway: fast-food chain's outlet at Brize Norton RAF base
 
 
Toyota named greenest brand in the world
Gemma Charles,
27 July 2011
 

Toyota has been named the greenest global brand in a major study...

Toyota Prius: hybrid vewhicle helps car manufacturer gain greenest brand label
 
 
London 2012 sponsors mark a year to go with events across the capital
Sarah Johnson,
27 July 2011
 

London 2012 sponsors are celebrating one year to the start of the...

BA: marks 'one year to go' until the Olympics
 
 
PepsiCo rejigs UK Walkers marketing function
John Reynolds,
27 July 2011
 

PepsiCo, the US food and drinks giant, has appointed company veteran Sebastian...

Walkers crisps: brand ambassador Gary Lineker in 2010 muscle suit ad
 
 
L'Oréal cosmetics ads banned after MP complains
Oliver Luft,
27 July 2011
 

The Advertising Standards Authority (ASA) has banned two L'Oréal cosmetics ads featuring...

L'Oréal: ASA bans Julia Roberts Lancôme ad
 
 
Ofgem hands British Gas record fine
John Reynolds,
27 July 2011
 

British Gas has been handed its biggest-ever fine of £2.5m by the...

British Gas: utility supplier's ad campaign from 2010
 
 
Carphone Warehouse Europe posts revenue dip
Oliver Luft,
27 July 2011
 

Carphone Warehouse's European business recorded a 3.3% drop in like-for-like sales in...

Carphone Warehouse: 'chaos agency' ad by CHI & Partners
 
 
Amazon sales up 51% to nearly $10bn in Q2
Sarah Shearman,
27 July 2011
 

Amazon has achieved its biggest growth in a decade with net sales...

Amazon: strong Kindle sales boost Q2 results
 
 
 
Also in the News
 
Gap between advertised and actual broadband speeds widens
Maisie McCabe,
27 July 2011
 
Febreze kicks off UK leg of global push
Oliver Luft,
27 July 2011
 
Confused.com '18 million strong' claim banned
Daniel Farey-Jones,
27 July 2011
 
 
 
Blogs
 
 
Why pink is not the colour of breast cancer
CHRIS BARRACLOUGH
 

A new report from Rotterdam suggests that the colour pink triggers defensive mechanisms in women that will “lower women's perceived...

 
 
Why egg was never fresh
CHRIS BARRACLOUGH
 

I remember the launch. A very cool brand, with super cool ads that didn’t shout “boring bank” but promised consumer-led...

 
 
TripAdvisor Anxiety
Nicola Clark
 

I realise on this list of things to get stressed about (my worry check list as my mother likes...

 
 
Is social media revolutionising search?
Gareth Atkinson
 

With the exponential rise of Facebook and Twitter, and the introduction of Google+ to the social media arena, would...

 
 
Do we really need another Gio Compario or Aleksandr Orlov?
Alex Brownsell
 

Earlier this week, Marketing reported that La Mutuelle Du Mans Assurances (MMA), a French insurance business, is looking to...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week
Art Director, Fabric
£80k + bens,
Brand Executive (Fixed Term Contract), Capital FM
Entry level, Central London
Digital Marketing Executive, GIM Recruitment
£25-30k + Benefits, Crawley, West Sussec
Brand Manager - Foodservice, Jarlett de Grouchy
£35000 - £40000 per annum + excellent bonus and car, Croydon
Managing Director, Dubai, Dynamic New Alliances
£150K tax free + bonus and benefits, Dubai
International Sponsorship Manager - Poker, Bwin Party
negotiable, London
Senior Financial Communications Specialist, EMR
Up to £80,000 + car allowance, Farnborough, Hampshire - Flexible/Remote working
Client Planning Manager, Hamblyn Selection
Up to £45k,
Client-side Category Marketing Analyst - Midlands, Resources Group
£21000 - £26000 per annum, West Midlands
Digital Account Manager, Michael Page Marketing
£22000 to £28000 per annum, Manchester
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