Breaking news from Brand Republic - Trinity Mirror, UK adspend, Apple, Virgin Media, ASA

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Mirror and People plan major push for NotW readers by John Reynolds 13 July 2011, 08:31AM Trinity Mirror is plotting a marketing and distribution bonanza this weekend in an effort to lure News of the World readers, as unofficial figures reveal the Daily Star on Sunday's print increase last weekend left hundreds of thousands copies unsold. ZenithOptimedia cuts UK adspend growth forecast to 2.1% by Daniel Farey-Jones 13 July 2011, 09:12AM ZenithOptimedia has reduced its UK adspend growth forecast for this year from 3.3% to 2.1%, but still expects global adspend to return to pre-recession levels. Apple 'headed for tablet monopoly', claims software chief by Nicola Clark 13 July 2011, 09:25AM The iPad is heading for a monopoly in the tablet market, according to the chief executive of business software group MicroStrategy. Virgin Media broadband claims rapped by watchdog by Sarah Shearman 13 July 2011, 08:30AM Virgin Media has been rapped by the Advertising Standards Authority for a series of ads featuring the Speedy Gonzales cartoon character, which claimed the internet service delivered faster broadband speeds than its competitors. Organic food ad banned by ASA by Loulla-Mae Eleftheriou-Smith 13 July 2011, 08:30AM An ad featuring a pantomime cow promoting organic food has been banned after its claim that all organically farmed animals had high welfare standards was judged to be false. Vodafone shortlists three agencies for £47m ad task by Matt Williams 13 July 2011, 09:11AM Vodafone has shortlisted three WPP agencies to pitch for its £47 million UK advertising account. Royal Wedding plumps up M&S sales by Sara Kimberley 13 July 2011, 09:56AM The Royal Wedding helped Marks & Spencer boost its profits, with the retailer posting a 2.7% increase in total UK sales in the past 12 weeks. Bmibaby banned from using 40%-off ad by Loulla-Mae Eleftheriou-Smith 13 July 2011, 09:45AM Low-cost airline bmibaby has been rapped by the advertising watchdog for falsely claiming to offer 40% off flights. Ogilvy's Stuart Smith steps up to EMEA interim regional CEO role by Alec Mattinson 13 July 2011, 08:16AM Ogilvy PR has promoted Stuart Smith, global corporate practice MD, to interim regional CEO of its Europe, Middle East and Africa business as the search begins to find a permanent leader. Adland Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped. View the map and submit your agency Intelligence Understanding social media curators by Emily Hunt and Richard Bussy 13 July 2011, 08:00AM Just one in five consumers who follow or 'Like' brands through social platforms share the content they find, write Emily Hunt and Richard Bussy of ICM Research. NotW readers backed brand, claims survey by Rachel Barnes 12 July 2011, 08:30AM News of the World readers felt least strongly about the phone-hacking allegations made against the newspaper, raising questions about how 'toxic' the brand was in the eyes of its own 7.4 million readership. The new working-class brands: PizzaExpress, Tesco and BBC One by Gemma Charles 07 July 2011, 10:00AM A study into the attitudes of this consumer group has produced findings that may prove critical to brands, writes Gemma Charles. London 2012: How to 'rent' an Olympic athlete by Nicola Clark 08 July 2011, 09:00AM As excitement about the London 2012 Olympics builds, brands must decide whether athlete sponsorship is an effective strategy. Think BR Think BR: How far can Dentsu and ADK collaborate on digital? Can the two companies really avoid conflicts, or is this simply a short-term way of playing catch-up, asks Bob Willott. Also in the news GMG launches new We7 strands and plans for online advertiser channels by Mark Banham, 12 July 2011, 03:59PM European court rules eBay could be liable for counterfeits by Sarah Shearman, 12 July 2011, 03:55PM Android's smartphone market share storms ahead of rivals by Sara Kimberley, 12 July 2011, 03:40PM Brands accused of 'anti-social behaviour' on Facebook and Twitter by Nicola Clark, 12 July 2011, 03:26PM BBC Magazines profits rise 9.1% to £21.6m by Oliver Luft, 12 July 2011, 01:50PM From the blogs Latest jobs Account Director Recruiter Major Players Salary £45000 - £55000 per annum Location London Digital Account Director Recruiter Propel Salary £28000 - £50000 per annum Location City of London Account Director - strong digital and a head for integration Recruiter Firehorse Salary up to £50k dep on exp Location Account Director, London Recruiter Dynamic New Alliances Salary Up to £55K Location Central London Senior Marketing Executive - Direct Response expert required! 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