Breaking news from Brand Republic - Nokia, Twitter, News of the World, HTC, Mail on Sunday

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Nokia prepares £80m brand repositioning campaign by Alex Brownsell 12 July 2011, 08:30AM Nokia is plotting an £80m overhaul of its brand positioning, as it looks to relaunch following the announcement in February of its partnership with Microsoft. ISBA prepares guide on celebrity Twitter endorsements by Gemma Charles 12 July 2011, 08:30AM ISBA is to issue fresh guidance to advertisers on using celebrities to promote their products on Twitter, exploring the introduction of the hashtag "#ad" to denote a formal link to a brand. NotW readers backed brand, claims survey by Rachel Barnes 12 July 2011, 08:30AM News of the World readers felt least strongly about the phone-hacking allegations made against the newspaper, raising questions about how 'toxic' the brand was in the eyes of its own 7.4 million readership. HTC hires first UK and Ireland marketing chief by Sarah Shearman 12 July 2011, 08:30AM HTC hires first UK and Ireland marketing chief HTC has appointed its first head of marketing for the UK and Ireland, as it continues a consumer push and bolsters its European operations. Mail on Sunday targets NotW readers with major DM push by Staff 12 July 2011, 08:00AM The Mail on Sunday is preparing to hit 1.5 million homes with a direct mail campaign in a bid to capitalise on the closure of the News of the World (NotW). M&C Saatchi buys social media agency Human Digital by Sarah Shearman 12 July 2011, 08:30AM M&C Saatchi UK Group has acquired Human Digital, the social media agency, for an undisclosed sum. News Corp/Sky review cannot be 'paused', says Hunt by Maisie McCabe 11 July 2011, 06:20PM The Competition Commission review into the effect of News Corporation's proposed acquisition of BSkyB on media plurality cannot be paused until criminal investigations are complete and will take six months, according to culture secretary Jeremy Hunt. Adland Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped. View the map and submit your agency Intelligence NotW readers backed brand, claims survey by Rachel Barnes 12 July 2011, 08:30AM News of the World readers felt least strongly about the phone-hacking allegations made against the newspaper, raising questions about how 'toxic' the brand was in the eyes of its own 7.4 million readership. The new working-class brands: PizzaExpress, Tesco and BBC One by Gemma Charles 07 July 2011, 10:00AM A study into the attitudes of this consumer group has produced findings that may prove critical to brands, writes Gemma Charles. London 2012: How to 'rent' an Olympic athlete by Nicola Clark 08 July 2011, 09:00AM As excitement about the London 2012 Olympics builds, brands must decide whether athlete sponsorship is an effective strategy. Media Forum: Does media value Cannes? by Alasdair Reid 07 July 2011, 12:08AM Is it the taking part or the winning of Lions that counts. Think BR Think BR: How technology will transform the relationship between people and posters Mobile technology is about to raise outdoor advertising to the next level, writes James Copley, COO UK, Kinetic Worldwide. Also in the news LivingSocial rolls out UK TV debut by Sarah Shearman, 12 July 2011, 09:12AM Publicis buys into another Brazilian agency by Oliver Luft, 12 July 2011, 08:30AM Best Buy to launch customer magazine by Oliver Luft, 11 July 2011, 06:00PM WPP takes stake in US motorsport marketing agency by Oliver Luft, 11 July 2011, 05:02PM Brothers Cider launches carnival-themed TV ad by Sara Kimberley, 11 July 2011, 06:00PM From the blogs Latest on the News International hacking scandal @gordonmacmillan 12 June 2011, 12:06AM Latest on the News International hacking scandal @gordonmacmillan 12 June 2011, 12:06AM It's all about compelling musical content, stupid Chris J Reed 12 June 2011, 12:06AM Latest on the News of the World #liveblog @gordonmacmillan 11 June 2011, 12:06AM Latest on the News of the World #liveblog @gordonmacmillan 11 June 2011, 12:06AM Latest jobs Account Director Recruiter Major Players Salary £45000 - £55000 per annum Location London Digital Account Director Recruiter Propel Salary £28000 - £50000 per annum Location City of London Account Director - strong digital and a head for integration Recruiter Firehorse Salary up to £50k dep on exp Location Account Director, London Recruiter Dynamic New Alliances Salary Up to £55K Location Central London Senior Marketing Executive Recruiter Direct Recruitment Salary £25 - 30k Location Nr Warren Street, London Senior Designer Recruiter Major Players Salary negotiable Location London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders