Media PM - ZenithOptimedia, The New York Times, Future, Bing, ITV Encore

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05th June 2014

Bardega sets out to build 'the agency of the future' After a turbulent year for the agency, ZenithOptimedia has challenged Stefan Bardega to shape its future as a digital entity. By David Benady. At least New York Times isn't waiting for the whole digital lark to just go away The New York Times had a bit of a leak the other week - an internal report on how they were doing at "digital". It was depressingly familiar reading for those who have been trying to get organisations to "do digital" for a very long time, but you have to hand it to them: at least they commissioned a report and they got people who were smart enough to write a really good one. Are fake online views a problem? As Mercedes-Benz finds that one ad has only been 'viewed' by bots, Maisie McCabe looks at the scale of the issue. Magazine fire sale? Will Future's loss be Immediate's gain The Immediate boss is confident that the purchase of Future's cycling and craft titles will prove profitable. By Arif Durrani. Why we need to bring more passion to radio Tony Hertz, the only winner of both black and yellow D&AD Pencils for radio work, makes the case for more on-air emotion. Bing turns five, but is there anything to celebrate? The fifth birthday of Microsoft's Bing search engine puts us all in a strange but familiar position, writes Ed Ling, chief media officer at DigitasLBi. Dunelm to sponsor ITV Encore ITV Commercial has landed Dunelm, the homewares retailer, as launch sponsor for the broadcaster's new pay TV channel, ITV Encore. We know that Britain loves radio, but it is winning the affections of brands too Television is not the only traditional medium to have had a strong start to 2014. New figures this week confirm what many in the business have been alluding to for some time: radio is enjoying a renaissance. Tesco hooks up with Google to launch virtual school field trips Tesco has signed up as the first European brand to use Google's Connected Classrooms platform, a partnership that will enable schoolchildren to go on interactive virtual field trips without having to leave the classroom. AB InBev calls European media review Anheuser-Busch InBev, the brewer that owns Stella Artois, Budweiser and Beck's, has called a European media review as it looks to consolidate across the region. Latest blogs Re-imagining print media A major new study predicts how media will change through to 2020, and why. Why it's time to confine media agencies to the dustbin It is time to put an end to the term media agency and the industry should take some of its own marketing medicine, says Havas Media's chief executive, Paul Frampton. Coming to a screen near you: Football, Fassbender and the Dinobots Zoe Jones, marketing director at Digital Cinema Media, takes a look at some of the big screen opportunities for brands in the upcoming World Cup and the summer film season. Trading desk debates often ignore the underlying technologies Looking at the pros and cons of using agency trading desks vs independents is admirable, but it's simplifying to a fault the complexity that is the advertising technology space, says Adrian Lacey, managing director of Crimtan. Why innovations in online video dictate a new approach to TV TV, traditionally the blunt-edged weapon in the media agency's armoury, is becoming more rapier-like, and now it's time to rethink how it mixes with online video, says Neil Cunningham, head of digital at Cream UK. Deputy Editor (B2B) , Atwood Tate Available on request, London (Central), London (Greater) MEDIA ACCOUNT DIRECTOR - RAPIDLY GROWING BOUTIQUE AGENCY! , Ultimate Asset £40000 - £50000 per annum + Benefits, London (Central), London (Greater) ACCOUNT DIRECTOR - CHARITY CLIENT - INDEPENDENT MEDIA AGENCY! , Ultimate Asset £55000 - £70000 per annum + Benefits, London (Central), London (Greater) MEDIA STRATEGY DIRECTOR - TOP 5 MEDIA AGENCY , Ultimate Asset £70000 - £95000 per annum + Benefits, London (Central), London (Greater) Senior Digital Media Planner , SYLEX Recruitment £30000 to £38000 per annum, London (Greater) / London (Central), London (Greater) / London (East), London (Greater) / London ...

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