Thursday, 5 June 2014

Campaign Daily Fix - CP&B, AB InBev, Rapp & Haygarth, Rockstar, AMV/BBDO, TMW

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Latest news
Crispin Porter & Bogusky turns to Pinder to raise global profile
by Campaign staff,
05 June 2014, 07:30AM
Crispin Porter & Bogusky turns to Pinder to raise global profile
Crispin Porter & Bogusky has bought The House Worldwide, the international network based on creative collaboration. The House's chief executive, Richard Pinder, has been installed to run CP&B in London and internationally.
AB InBev calls European media review
by Louise Ridley,
05 June 2014, 07:30AM
AB InBev calls European media review
Anheuser-Busch InBev, the brewer that owns Stella Artois, Budweiser and Beck's, has called a European media review as it looks to consolidate across the region.
Rapp swoops to acquire Haygarth
by Jeremy Lee,
05 June 2014, 07:30AM
Rapp swoops to acquire Haygarth
Rapp has acquired the specialist shopper-marketing agency Haygarth for an undisclosed sum.
Agencies line up for £5m Rockstar media
by Louise Ridley,
05 June 2014, 07:30AM
Agencies line up for £5m Rockstar media
Rockstar Games, the owner of titles including Grand Theft Auto, has kicked off a review of its £5 million UK media planning and buying arrangements.
De Moraes rejoins AMV BBDO after eight months at Droga5
by Louise Ridley,
05 June 2014, 07:30AM
De Moraes rejoins AMV BBDO after eight months at Droga5
Thiago de Moraes is to return to Abbott Mead Vickers BBDO, eight months after leaving the agency to become the executive creative director at Droga5 Europe.
TMW promotes Pearce and Freeland to joint chief executives
by Louise Ridley,
05 June 2014, 07:30AM
TMW promotes Pearce and Freeland to joint chief executives
TMW, the digital and direct agency owned by Creston, has promoted its managing director, Chris Pearce, and the chief operating officer, Chris Freeland, to joint chief executives.
Channel 5 and brands link up for Big Brother
by Arif Durrani,
05 June 2014, 07:30AM
Channel 5 and brands link up for Big Brother
Microsoft, L'Oréal, Aquafresh and Ribena are among the brands that have signed commercial partnerships with Channel 5 for the 2014 series of Big Brother.
Brothers and Sisters opens production house
by Maisie McCabe,
05 June 2014, 07:30AM
Brothers and Sisters opens production house
Brothers and Sisters has launched a cross-platform production company.

Latest Work

Evans Cycles "we're for the odd ones" by Antidote
05 June 2014, 08:00AM
Evans Cycles
Evans Cycles gently mocks cyclists in a new TV ad, created by Antidote. The spot highlights some of the things cyclists do that other people might find difficult to grasp, such as polishing bikes before getting them muddy off-road and riding from Lon...
Betfair "this is play" by WCRS
05 June 2014, 08:00AM
Betfair
Betfair pays homage to Paul the Octopus, who correctly predicted the outcome of games during the 2010 World Cup, in a new ad campaign launched ahead of this summer s tournament in Brazil. The spot, created by WCRS, stars an octopus that replicates Be...
Coca-Cola "signs" by Wieden & Kennedy São Paulo
05 June 2014, 07:00AM
Coca-Cola
The recent riots on the streets of S o Paulo and Rio de Janeiro and the protests in Bras lia suggest that not all of Brazil has embraced the country s hosting of the World Cup. Given the 10 billion cost to one of the most socially inequitable countr...
Pick & Turkey
Pick of the week: Vauxhall, McCann Birmingham
05 June 2014, 08:00AM
Pick of the week: Vauxhall, McCann Birmingham
Jeremy Lee finds himself stirred by Vauxhall s latest spot: "This might be brilliant or it might be overblown patriotic guff. I don t care. I love it. And not least because the use of Nimrod hits the spot perfectly." The ad was created by Barrie Robi...
Turkey of the week: Hooch, More
05 June 2014, 08:00AM
Turkey of the week: Hooch, More
Eric Brotto is underwhelmed by this ad announcing the return of the alcopop Hooch, first sold in the 90s: "In an age when we are all moving past stereotypes of sexual orientation, it seems odd to create comedy from an effeminate male character with a...

Also in the news

Danone calls digital pitch for baby brands
by Louise Ridley, 05 June 2014, 08:00AM
AMV BBDO poaches Saatchis' Warner and Vasey
by Ian Griggs, 05 June 2014, 07:30AM
The 10 most-shared World Cup 2014 ads
by Louise Ridley, 04 June 2014, 03:47PM
Why we invested in a virtual reality agency after Oculus Rift
by Ben Fender, 04 June 2014, 11:30AM
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