Friday 18 June 2010

Breaking news from Brand Republic - FIFA, MySpace, Arqiva radio awards, E.ON, Trading Places

Brand Republic Daily Bulletin

NEWS

Bavaria Beer: brewery faces court action over ambush marketing stunt

FIFA cracks down after World Cup ambush marketing stunt

By Katherine Levy And Daniel Farey-Jones, 18-Jun-10, 09:14

FIFA is filing a civil case against Bavaria, the brewer behind an ambush marketing stunt at the World Cup, as well as filing criminal charges against two Dutch women alleged to have organised it.

MySpace: departure of Jason Hirschhorn follows restructure

MySpace co-president Jason Hirschhorn departs

By Sara Kimberley, 18-Jun-10, 09:45

MySpace co-president Jason Hirschhorn has left the social networking site, only five months after a restructure that forced out chief executive Owen van Natta.

Bauer, Absolute and Nick Ferrari among winners at Arqiva radio awards

By Maisie Mccabe, 17-Jun-10, 22:00

Bauer Media are the big commerical radio winners with five awards at the Arqiva Commercial Radio Awards tonight.

FA Cup: E.ON extends sponsorship of competition for another year

E.ON in U-turn over FA Cup sponsorship

By Mark Banham, 17-Jun-10, 16:35

Utilities company E.ON has extended its sponsorship of the FA Cup by one year, reversing a decision made last September to withdraw from its involvement with the tournament this summer.

Nicole Refson, departing News Int marketer

Trading Places: This week's people moves in advertising, marketing and media

By Staff, 18-Jun-10, 09:10

News International marketer Nicole Refson heads stateside while Asda hires Jon Owen as marketing director in Brand Republic's weekly round-up of people moves in advertising, marketing and media.

ALSO IN THE NEWS

Ex-Vodafone consumer chief Shepherd appointed Game Group boss

By Mark Banham, 18-Jun-10, 09:00

GyroHSR appoints Kerrigan as executive creative director

By Sara Kimberley, 17-Jun-10, 14:20

Sky Sports News to go subscription-only

By Maisie Mccabe, 17-Jun-10, 14:05

Cadbury to back Wispa Duo with outdoor and online campaign

By John Reynolds, 17-Jun-10, 13:15

News Corp's bid for BSkyB presents dilemmas for government, says legal chief

By Maisie Mccabe, 17-Jun-10, 13:11

Community

LATEST BLOG ENTRIES

Low Latency set to flourish as the World Cup hots up

By Matthew Carlton, Xtreme Insight / Brand Republic

One trend just starting to emerge after the first few days of the tournament is that of low-latency. While many brands referenced England?s match...

ITV Live is barely showing a pulse...

By Joe Gill / Brand Republic

ITV Live is loading......ITV Live is still loading....meanwhile Argentina have scored 3 goals. Ah well, may as well listen to Radio 5 Live on BBC...

Orange boom in South African ambush

By David Atkinson / Brand Republic

So beer brand Bavaria continues its infamy through blatant attempts at ambushing World Cup events and flagrant abuse of the rights of official...

England may not win, but Coca Cola's a sure thing

By Nicola Clark / Brand Republic

I can?t help but get rather annoyed by the steady stream of surveys, conducted well in advance of the World Cup suggesting consumers don?t know...

MacKenzie calls for Trinity Mirror board to sack Sly Bailey

By Gordon Macmillan / Brand Republic

In his column in The Sun today Kelvin MacKenzie has called for Trinity Mirror to sack chief executive Sly Bailey.The former Sun editor calls her...

180 degree turn at Media 360

By David Brennan / Brand Republic

A few years ago, a prevailing theme at Media 360 was that TV was dead ? or at least in intensive care. It was depressing (because it was nonsense)....

2010; a magalog odyssey

By Charles Ping, Communisis / Brand Republic

The lines between traditional product catalogues and editorially focused magazines have been gradually blurring  over recent years, with the...

Marketing's mental blocks

By Alan Mitchell / Brand Republic

  Marketing has a number of practices and strategies such as branding as messaging, the quest to change (i.e. control) consumer...

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