Digital AM - Bavaria Beer, TBWA, MySpace, TMG, Trading places

NEWS Bavaria Beer website traffic rockets after World Cup stunt By Katherine Levy, 18-Jun-10, 11:45 The Dutch beer brand involved in the ambush marketing stunt at the World Cup that led to the sacking of ITV pundit Robbie Earle has had a dramatic rise in consumer awareness this week. TBWA's global digital chief to depart By Sara Kimberley, 18-Jun-10, 11:10 TBWA global chief digital officer Colleen DeCourcy is leaving the agency after three years, according to reports. MySpace co-president Jason Hirschhorn departs By Sara Kimberley, 18-Jun-10, 09:45 MySpace co-president Jason Hirschhorn has left the social networking site, only five months after a restructure that forced out chief executive Owen van Natta. Telegraph Media Group appoints first director of mobile By Arif Durrani, 18-Jun-10, 11:46 Telegraph Media Group (TMG) has appointed former Associated executive Mark Challinor as its first director of mobile. Trading Places: This week's people moves in advertising, marketing and media By Staff, 18-Jun-10, 09:10 News International marketer Nicole Refson heads stateside while Asda hires Jon Owen as marketing director in Brand Republic's weekly round-up of people moves in advertising, marketing and media. Advertisement Search and social media: Get the latest research? ...which shows there was a 50% CTR increase in paid search when consumers were exposed to both influenced social media and paid search. Plus, they're 2.8 times more likely to seek out products - so search and social media together is a winning strategy. See our 10-point plan for increasing brand influence and managing reputation online.   Download your free report ALSO IN THE NEWS Uniqlo launches Twitter-based campaign By Jacob Mathias, 17-Jun-10, 12:30 AOL sells Bebo to venture capital firm By Sara Kimberley, 17-Jun-10, 12:25 Grant's whisky seeks brand loyalty through digital initiative By Alex Brownsell, 17-Jun-10, 11:30 UM and Momentum form social venture By Mark Banham, 17-Jun-10, 10:50 JWT wins Rimmel's global digital brief By Matt Williams, 17-Jun-10, 10:35 THE WALL BLOG Tory MP?s Twitter account turns VERY anti-social Tory MP Therese Coffey’s Twitter account has been exhibiting some rather phishy behaviour in the last two days... Top Fortune 100 companies least likely to see social media as worthwhile investment I think I?m meant to be amazed that the latest Social Media Influence report says that 41% of... Gatorade takes social media seriously with ?mission control center? PepsiCo brand Gatorade is taking its social media strategy very seriously indeed ? so much so that it... LATEST BLOG ENTRIES Who will win the World Cup ? By David Atkinson / Brand Republic  Following the last World Cup, at a Forum hosted by ESA featuring the great and good of football sponsorship, it was widely agreed that,... Low Latency set to flourish as the World Cup hots up By Matthew Carlton, Xtreme Insight / Brand Republic One trend just starting to emerge after the first few days of the tournament is that of low-latency. While many brands referenced England?s match... ITV Live is barely showing a pulse... By Joe Gill / Brand Republic ITV Live is loading......ITV Live is still loading....meanwhile Argentina have scored 3 goals. Ah well, may as well listen to Radio 5 Live on BBC... Orange boom in South African ambush By David Atkinson / Brand Republic So beer brand Bavaria continues its infamy through blatant attempts at ambushing World Cup events and flagrant abuse of the rights of official... England may not win, but Coca Cola's a sure thing By Nicola Clark / Brand Republic I can?t help but get rather annoyed by the steady stream of surveys, conducted well in advance of the World Cup suggesting consumers don?t know... MacKenzie calls for Trinity Mirror board to sack Sly Bailey By Gordon Macmillan / Brand Republic In his column in The Sun today Kelvin MacKenzie has called for Trinity Mirror to sack chief executive Sly Bailey.The former Sun editor calls her... 180 degree turn at Media 360 By David Brennan / Brand Republic A few years ago, a prevailing theme at Media 360 was that TV was dead ? or at least in intensive care. It was depressing (because it was nonsense).... Marketing's mental blocks By Alan Mitchell / Brand Republic   Marketing has a number of practices and strategies such as branding as messaging, the quest to change (i.e. control) consumer... 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