Tuesday 22 June 2010

Marketing Daily - VAT rise, Barclays, O2, Freeview, World Cup woes

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Breaking news from Marketing
 
Breaking news from Marketing June 2010
 
Latest News
 
VAT to rise to 20% but drinks sector escapes duty rise
Alex Brownsell,
22 June 2010
 

VAT is to rise to 20% next year, as part of wider...
Spared: there is to be no tax rise on alcohol
 
 
Barclays targets young via virtual reality game
Alex Brownsell,
22 June 2010
 

Barclays is looking to attract a new generation of consumers with the...
Barclays 'virtual city' in which players must use money sensibly
 
 
O2 plots strategy integration with VCCP
Sara Kimberley,
22 June 2010
 

O2 has appointed VCCP to its £15m digital business, in a drive...
O2 plots strategy integration with VCCP
 
 
England woes to hit retailers
Nicola Clark,
22 June 2010
 

Brands are facing a black hole in their finances as a result...
FIFa World Cup: consumer pull
 
 
Jose Cuervo hires Albion to global account as it plots revamp
Gemma Charles,
22 June 2010
 

Jose Cuervo International has hired agency Albion to develop a cross-platform marketing...
Jose Cuerva
 
 
Freeview hands senior role to BBC marketer
Sara Kimberley,
22 June 2010
 

Freeview has hired BBC marketer Sue Leach as its marketing communications director.
Freeview launched £12m marketing campaign in March to promote its free-to-air services
 
 
 
Also in the News
 
Skype loses top marketer Juliet Blackburn
Sara Kimberley,
22 June 2010
 
L'Oréal weighs up 'digital mirror' kiosks
John Reynolds,
22 June 2010
 
Lord Coe defends BP's London 2012 sponsorship
Alex Brownsell,
22 June 2010
 
Vodafone launches major reward scheme
Sara Kimberley,
22 June 2010
 
Health advice body calls for more regulation on food manufacturers
John Reynolds,
22 June 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Sponsors missing out with pitchside creative
Matthew Carlton, Xtreme Insight
 

With 125m watching the opening game and figures expected to rise as the tournament reaches the knock-out phase, sponsors’ pitchside...
 
 
FA Shambles, Dodgy Bookies and Lame Excuses
Ivan Clark
 

I was out with some media people last Friday afternoon, in a lively pub packed with Slovenian supporters, and one...
 
 
The own goals of World Cup marketing
Rocket
 

  Brands have been queuing up to align themselves to the World Cup, as spending on marketing campaigns looks set...
 
 
So where are you watching the game tonight?
Nicola Clark
 

Our latest World Cup research reveals that an increasing number of consumers are shunning crowded pubs and bars in order...
 
 
 
 
 
 
Whitepapers
 
 
 
 
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