Digital PM - Nielsen/McKinsey, SeeSaw, Waitrose, Media Contacts, NME

NEWS Nielsen and McKinsey form social media joint venture By Daniel Farey-Jones, 14-Jun-10, 09:10 Research giant Nielsen has put its social media monitoring service BuzzMetrics into a joint venture with management consultants McKinsey, intending to 'fuse social media' into client companies. SeeSaw reaches less than 1% of VoD market By Sara Kimberley, 14-Jun-10, 16:14 Video-on-demand platform SeeSaw has yet to make a significant impact in the UK, reaching less than 1% of the VoD market, according to new figures out today. Waitrose to launch dedicated YouTube channel By Alex Brownsell, 14-Jun-10, 13:20 Waitrose is to launch a branded channel on YouTube, as the retailer continues its attempt to appeal to food enthusiasts. Media Contacts appoints Diffiniti's Vassallo to head trading By Mark Banham, 14-Jun-10, 11:20 Havas Media's Media Contacts has appointed Paul Vassallo as head of digital trading and head of display, replacing Dave Katz who has left the agency to set up his own digital trading consultancy. NME Radio retrenches as IPC closes live station By Maisie Mccabe, 14-Jun-10, 15:20 IPC Media has closed the live NME Radio station, launched under licence by Xfm founder Sammy Jacob's DX Media, and replaced it with an online-only automated service. ALSO IN THE NEWS Jury is out on whether hyperlocal publishing can pay By Gordon Macmillan, 14-Jun-10, 11:24 MEDIA 360: FT leader tells publishers to 'embrace paid content' By Gordon Macmillan, 11-Jun-10, 15:50 Viral View: Measuring the success of viral campaigns By Jimmy Maymann, 11-Jun-10, 15:00 Huffington Post and Yahoo! to partner as sale talks denied By Staff, 11-Jun-10, 12:27 Guardian wins six top gongs at 2010 AOP Digital Publishing awards By Sara Kimberley, 11-Jun-10, 09:40 LATEST BLOG ENTRIES Ten tips to make your existing online video work harder By Steffan Aquarone / Brand Republic 1.        Make sure it?s well encoded . Check your web video platform does the encoding for you and upload the... SHOCK! HORROR! World Cup sponsors NOT most associated with World Cup By Chris Reed / Brand Republic It should come as no surprise whatsoever that non-World Cup sponsors have out-scored official World Cup sponsors in on line buzz according to... ITV, Rob Green, Beckham?s Face & Social Media By Mel Carson / Brand Republic Well what a weekend!   I get a duck playing cricket, we lose the game because our skipper drops two sitters in the final over when we... Trust By Dave Trott / Brand Republic   Tony Adams was the captain of Arsenal, and one of the best defenders they ever had. When he controlled their defence it was the best in the... A blow for freedom By Ian Moore / Brand Republic Not since Daz's legendary (and some say apocryphal) plastic daffodil has the nation been so gripped by a mass-produced gizmo.... I'm talking about... Trousers By Steve Henry / Brand Republic   Several years ago on a shoot in Los Angeles, the copywriter Al Young and I became rather confused about the way the Americans used the word... Did ITV or Green make the bigger blunder? By Chris Barraclough / Brand Republic Thousands of viewers on ITV HD found themselves watching a Hyundai ad instead of Steven Gerrard scoring his goal, in a technical cock-up identical... Authenticity is non-negotiable By Helen Edwards / Brand Republic I occasionally teach on the brand management elective for the MBA course at Bath University.   It was a nice change a couple of weeks back to... MORE BLOGS MORE WHITEPAPERS   Head of Search-60-80k Recruiter: ECOM Recruitment Salary: 60-80k Location: Central London Head of Rich Media Services, EMEA - London Recruiter: Google UK Ltd Location: Central London Head of Publisher Services, EMEA - London Recruiter: Google UK Ltd Location: Central London Campaign Marketing Manager Recruiter: Future Publishing Salary: £Competitive with exc.benefits Location: Central London Senior User Experience Architect Recruiter: The Blueprint Salary: GBP45000-GBP60000 Location: Central London Technical Trainer, EMEA - London Recruiter: Google UK Ltd Location: Central London Senior Digital Planner Recruiter: Daniel Marks Recruitment Salary: £65-75K + Excellent Benefits Location: Central London Advertising Sales Manager Recruiter: Future Publishing Salary: £Competitive with exc.benefits Location: South West England Creative Services Manager Recruiter: Source Salary: GBP35000-GBP35000 Location: Central London FLASH DESIGNER / INTERATIVE DESIGNER / (FLASH GAMES) – LONDON Recruiter: Guru Careers Salary: Circa £32-35k + Benefits Location: Central London   Click here to view in your web browser To guarantee delivery, add us to your address book (How?)   Revolution Jobs: Account Handling | Advertising | Business Development | SEO | Sales | Manage my bulletins | Unsubscribe from this bulletin