Monday 28 June 2010

Marketing Daily - World Cup, Ocado, Unilever, Nokia

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Breaking news from Marketing
 
Breaking news from Marketing June 2010
 
Latest News
 
Brands capitalise on England defeat
Sara Kimberley,
28 June 2010
 

Car brands Kia and Nissan have both run ads in national newspapers...

Kia: press ad capitalises on England's defeat by Germany
 
 
Ocado confirms £1bn flotation plan
John Reynolds,
28 June 2010
 

Ocado, the online retailer and Waitrose grocery partner, has confirmed its plans...

Ocado: confirms £1bn flotation plan
 
 
Cannes 'Advertiser of the Year' celebrates marketing
Arif Durrani,
28 June 2010
 

Keith Weed, chief marketing officer of Unilever, this year's Cannes 'Advertiser of...

Keith Weed: chief marketing officer of Unilever
 
 
LG replaced by FxPro as main sponsor of Fulham FC
Joe Thomas,
28 June 2010
 

Fulham Football Club has announced a new main sponsorship deal with financial...

New sponsor: Fulham FC links with FxPro in three-year-deal
 
 
Nokia appoints Fiat marketer as head of digital
Sara Kimberley,
28 June 2010
 

Nokia UK and Ireland has poached Fiat marketer Ash Choudhury as its...

Nokia: Ash Choudhury named head of digital marketing
 
 
Bmi launches bmifriday discount campaign
Sara Kimberley,
28 June 2010
 

Bmi has launched a customer-retention programme that will give discounts on selected...

Bmi: offering discounted fares once a month
 
 
Social media helps drive purchases
Katherine Levy,
28 June 2010
 

Customers accessing an online store via a social media site are 10...

Social media: undervalued as marketing tool says new research
 
 
 
Also in the News
 
Live like a celeb with OK! iPhone app
Katherine Levy,
28 June 2010
 
Old Spice scoops Cannes Film Lions Grand Prix
Matt Williams,
26 June 2010
 
Sorrell questions commercialisation of social web
Mark Banham and Arif Durrani,
25 June 2010
 
BT to offer Sky Sports 1 and 2 from July
Sara Kimberley,
28 June 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Should Sony Boycott FIFA ?
Nicola Clark
 

After spending Sunday sunbathing and World Cup watching I was left with two thoughts; firstly despite its taste Pimms is...

 
 
Is ITV becoming a career graveyard?
Jeremy Lee
 

Today's MediaGuardian reports that Jonathan Ross is close to signing a deal with ITV to bring back his chatshow.  ...

 
 
World Cup Marketers Fight Back
Nicola Clark
 

I received some interesting feedback to this story about the World Cup letting down official partners from Tim Bailey, the...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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