Tuesday 29 June 2010

Marketing Daily - Stella, Unilever, Tetley tea folk, P&G

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Breaking news from Marketing
 
Breaking news from Marketing June 2010
 
Latest News
 
Stella launches black lager for 'posh' drinkers
Gemma Charles,
29 June 2010
 

Anheuser-Busch InBev is to launch an upmarket variant of Stella Artois for...

Stella Artois Black: beer launches soon
 
 
Unilever scraps Chrysalis unit
John Reynolds,
29 June 2010
 

Unilever has abolished its two-year-old Chrysalis unit, home to the Marmite and...

Marmite: back in Britain
 
 
Tetley tea folk in comeback
Gemma Charles,
29 June 2010
 

Tetley's animated "tea folk" are poised to make a return to its...

Tetley: brings back the tea folk
 
 
P&G chief urges brands to 'move people'
Stephen Jakes,
29 June 2010
 

Brands need to make consumers' lives better if they are to achieve...

Marc Pritchard: global marketing and brand building officer
 
 
LG Electronics names mobile marketing chief
Sara Kimberley,
29 June 2010
 

LG Electronics has appointed Dan Walsh as head of mar­keting for mobile,...

LG Electronics names mobile marketing chief
 
 
Bahlsen takes on McVitie's in Jaffa Cake war
29 June 2010
 

Bahlsen is renewing its attempts to steal UK market share from McVitie's.

Bahlsen ups competition against McVitie's
 
 
 
Also in the News
 
Peter Hope takes top marketing role at Vauxhall
Arif Durrani,
28 June 2010
 
Innocent sponsors comedian's bid to become world's oldest man
Joe Thomas,
28 June 2010
 
Daley Thompson joins 2010 Marketing Triathlon
Joe Thomas,
28 June 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Holly Willoughby and sweating assets
Jeremy Lee
 

Another exciting revenue stream has been announced from the makers of This Morning - a range of branded consumer goods,...

 
 
A question of survival
Alan Mitchell
 

  What happens if we put brand messaging, persuasion and managing customer relationships behind us? Answer: a chance to transcend marketing’s...

 
 
Should Sony Boycott FIFA ?
Nicola Clark
 

After spending Sunday sunbathing and World Cup watching I was left with two thoughts; firstly despite its taste Pimms is...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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