Monday, 7 June 2010

Marketing Daily - Muller, Best Buy, BP, Baskin-Robbins

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Breaking news from Marketing
 
Breaking news from Marketing June 2010
 
Latest News
 
Muller appoints Cadbury man to head marketing
John Reynolds,
07 June 2010
 

Muller Dairy has appointed senior Cadbury marketing executive Lee Rolston as its...
Muller: latest ad campaign
 
 
Best Buy signs sponsorship deal with The O2
Joe Thomas,
07 June 2010
 

Best Buy has signed a deal to become the 'Official Consumer Electronics...
Best Buy: O2 sponsorship
 
 
BP chief Hayward vows not to quit ahead of new ad campaigns
Alex Brownsell,
07 June 2010
 

BP chief executive Tony Hayward has vowed not to quit the company,...
Tony Hayward: BP chief executive appears in new ad
 
 
Baskin-Robbins steps up competition in ice cream sector
John Reynolds,
07 June 2010
 

Baskin-Robbins, the US ice cream maker, is to launch its first range...
Baskin-Robbins: launches in Morrisons this month
 
 
Mobile internet retail sales to carve out e-commerce niche
Daniel Farey-Jones,
07 June 2010
 

Internet shopping sales made via mobile phones were worth just 0.6% of...
Ocado: apps presence
 
 
 
Also in the News
 
Bailey's hands £40m account to BBH as part of marketing shake-up
Joe Thomas,
04 June 2010
 
Diageo rethinks global marketing structure
Gemma Charles,
04 June 2010
 
Travel brands call on government to reform taxes
Alex Brownsell,
04 June 2010
 
Coffee chains fall short on social responsibility
John Reynolds,
04 June 2010
 
Coca-Cola launches 2010 Fifa World Cup Celebration Award with Rooney viral
Ben Bold,
04 June 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Don?t blame the tobacco brands, blame the parents.
Chris Arnold
 

The recent Sun story about a 2 year old, Ardi Rizal from an Indonisia fishing village, smoking 40 a day has no...
 
 
TV traders - the free market forces sweethearts
Jeremy Lee
 

TV buyers have been out in force, expressing their concerns over the implications of continued consolidation of media sales points...
 
 
Bigger is better if you know what to do with it
Jack Wallington
 

There has been much discussion behind-the-scenes of the marketing industry about new larger online display adverts ? is bigger better?...
 
 
Carlsberg are so right to capitalise on English World Cup support in Asia
Chris Reed
 

It?s very weird to be English and living in Asia, 8,000 miles away and yet experience Singaporeans and Malaysians massive...
 
 
 
 
 
 
Whitepapers
 
 
 
 
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