Friday 11 June 2010

Digital PM - FT, HuffPo/Yahoo, ITV, AOP, Viral View

Brand Republic Digital PM Bulletin In association with Brand Republic

NEWS

Rob Grimshaw: managing director of FT.com

MEDIA 360: FT leader tells publishers to 'embrace paid content'

By Gordon Macmillan, 11-Jun-10, 15:50

Rob Grimshaw, managing director of FT.com, said paid content could work if publishers had more confidence in their product.

Huffington Post and Yahoo! to partner as sale talks denied

By Staff, 11-Jun-10, 12:27

NEW YORK - The Huffington Post has denied it is in sale talks with Yahoo!, but has not ruled out a closer partnership discussions.

ITV: offering viewers live World Cup matches online

ITV launches online simulcast service for World Cup

By Alex Brownsell, 11-Jun-10, 10:50

ITV is launching a free, ad-funded online service, ITV Live, which will enable viewers to watch World Cup matches on their computers.

The Guardian: gained top honours at AOP Digital Publishing awards

Guardian wins six top gongs at 2010 AOP Digital Publishing awards

By Sara Kimberley, 11-Jun-10, 09:40

The Guardian was triumphant at last night's AOP Digital Publishing awards 2010, scooping six gongs for best use of video and digital publisher in the consumer category, an award won by The Daily Telegraph last year.

Nike: Write the future viral

Viral View: Measuring the success of viral campaigns

By Jimmy Maymann, 11-Jun-10, 15:00

If they ever really existed, the days when brands thought they could just produce a piece of video, upload it to YouTube, and then sit back and wait for it to become a hit, are now long gone.

ALSO IN THE NEWS

Engine takes i-level senior search staff

Ian Darby, 10-Jun-10, 11:15

Glue Isobar appoints three new creative directors

By Matt Williams, 10-Jun-10, 10:35

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