Friday, 18 June 2010

Campaign Daily Fix - Post Office review, Cancer Research win, Homebase, Weetabix, Brooklyn Bros...

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Campaign Daily Fix
 
18 June 2010  
Latest News
Post Office ad: starring Roger Moore
Mother on alert as Post Office calls advertising review
Matt Williams, 18 June 2010

The Post Office is holding a statutory review of its £12 million advertising business, currently held by Mother.

 
Cancer Research UK: Race for Life
The Good Agency wins Cancer Research UK Race For Life
Daniel Farey-Jones, 18 June 2010

LONDON - Cancer Research UK has appointed The Good Agency to handle its annual Race for Life campaign in 2011, as well as creating its first formal creative agency roster.

 
Homebase ad: charity makeover
Homebase to launch TV campaign for Acorns Children's Hospice
Mark Banham, 18 June 2010

Homebase is to launch a new television campaign focusing on the transformation of the Acorns Children's Hospice in the Midlands.

 
Weetabix: promotion highlights Toy Story 3 tie-up
Weetabix launches tie-up with Toy Story 3
Alex Brownsell, 18 June 2010

Breakfast cereal brand Weetabix is launching a campaign to support its tie-up for forthcoming Disney Pixar movie, 'Toy Story 3'.

 
Inspired by Iceland website
Brooklyn Brothers and M2M launch Inspired by Iceland campaign
Mark Banham, 18 June 2010

Brooklyn Brothers and Ominicom Group's M2M have partnered with local Icelandic agency Islenska to launch a £2m online, radio and print campaign to promote the 'Inspired by Iceland' tourism initiative.

 
Bavaria Beer: brewery faces court action over ambush marketing stunt
FIFA cracks down after World Cup ambush marketing stunt
Katherine Levy and Daniel Farey-Jones, 18 June 2010

FIFA is filing a civil case against Bavaria, the brewer behind an ambush marketing stunt at the World Cup, as well as filing criminal charges against two Dutch women alleged...

 
 
Also in the News
Inbev calls £23m media pitch
Mark Banham, 17 June 2010
WPP backs Tony McTear in start-up venture
Anne Cassidy, 17 June 2010
Carat retains £50m British Gas account
Mark Banham, 17 June 2010
 
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Latest Work
Camelot 'paintball' by AMV BBDO
EuroMillions 'paintball' by Abbott Mead Vickers BBDO
17 June 2010

Camelot's new ad campaign for its EuroMillions brand shows friends in a large paintball game on a tropical island.

 
The Financial Times 'economy' by DDB UK
The Financial Times 'economy' by DDB UK
17 June 2010

The Financial Times is launching a new campaign to promote its coverage of the Emergency Budget being held on Tuesday 22nd June, created by DDB UK.

 
Daz 'super soap' by Leo Burnett
Daz 'super soap' by Leo Burnett
17 June 2010

Leo Burnett has created a new series of ads to promote Daz's new smelling scents.

 
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