Wednesday, 30 June 2010

Digital AM - UKOM/Nielsen, Albion, Glue Isobar, Barb, Andy Murray

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Digital AM
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Rise in over 50s surfers fuels online growth
Rise in over 50s surfers fuels online growth
by Sara Kimberley
30 June 2010, 09:00AM
Online audiences in the UK have grown by 5% over the past year, fuelled by increasing take-up by the over 50s, according to new research.
Albion to work with British Basketball on Olympic 2012 project
Albion to work with British Basketball on Olympic 2012 project
by Arif Durrani
30 June 2010, 10:35AM
Albion, the digitally-led creative agency, has formed a partnership with British Basketball and website Hoopsfix.com, in a bid to raise support for Team GB in the build up to this summer's Eurobasket Qualifying games.
Glue Isobar expands account management and planning teams
Glue Isobar expands account management and planning teams
by Katherine Levy
30 June 2010, 10:00AM
Creative agency glue Isobar (previously Glue London) has boosted its team with seven new appointments, following a recent global restructure of parent company Isobar.
Barb to trial online TV measurement system
Barb to trial online TV measurement system
by Maisie McCabe
30 June 2010, 09:10AM
TV audience-measurement organisation Barb has launched a six-month trial to test the possible integration of TV viewing through PCs and laptops, into the main Barb panel for TV viewing.
Murray 'street tennis' viral tops 600k views
Murray 'street tennis' viral tops 600k views
by Jacob Mathias
30 June 2010, 08:40AM
A viral campaign for tennis brand Head, featuring British number one Andy Murray showcasing some of his skills, has topped 600,000 views in the past two weeks.
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