Monday 21 June 2010

Marketing Daily - Channel 4, Littlewoods, Gatwick Airport, Vodafone

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Breaking news from Marketing
 
Breaking news from Marketing June 2010
 
Latest News
 
Channel 4 combines marketing and communications in restructure
Sara Kimberley,
21 June 2010
 

Channel 4 is creating a senior marketing, corporate affairs and communications role...

Channel 4: quarter of senior posts to be axed
 
 
Littlewoods recruits Coleen Rooney for autumn campaign
John Reynolds,
21 June 2010
 

Littlewoods has signed up Coleen Rooney as its latest brand ambassador, in...

Coleen Rooney: new ambassador for Littlewoods
 
 
Gatwick Airport unveils 'challenger brand' positioning
Alex Brownsell,
21 June 2010
 

London Gatwick Airport is rolling out a new brand identity, as part...

Gatwick Airport:revising its brand identity
 
 
Button and Hamilton attempt to build car in new Vodafone ad
Jeremy Lee,
18 June 2010
 

Vodafone has launched a viral campaign featuring the two Formula 1 drivers...

Button and Hamilton attempt to build car in new Vodafone ad
 
 
British consumers recommend First Direct, Sony, Saga, 02 and Apple
Arif Durrani,
18 June 2010
 

First Direct, Sony, Saga, 02 and Apple are among the most recommended...

First Direct: clear winner in the banking sector
 
 
Online retail sales manage strongest growth in two years
John Reynolds,
21 June 2010
 

Online sales jumped by 22% in May, according to new data, with...

Retail cheer: alcohol sales rose 23% year on year
 
 
Lucozade Sport launches personalised training app
Sara Kimberley,
21 June 2010
 

Energy drink Lucozade Sport has launched its first iPhone app, which offers...

Lucozade Sport: offering personalised training app
 
 
 
Also in the News
 
Santander appoints Greenlight for search marketing
Jacob Mathias,
18 June 2010
 
Government keeps Martha Lane Fox in digital role
Daniel Farey-Jones,
18 June 2010
 
BT wins approval to offer Sky Sports 1 and 2 on Freeview
Maisie McCabe,
18 June 2010
 
France vs Mexico most-watched TV show in primetime
Maisie McCabe,
18 June 2010
 
NME TV launches on Freesat
Maisie McCabe,
18 June 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
The own goals of World Cup marketing
Rocket
 

  Brands have been queuing up to align themselves to the World Cup, as spending on marketing campaigns looks set...

 
 
So where are you watching the game tonight?
Nicola Clark
 

Our latest World Cup research reveals that an increasing number of consumers are shunning crowded pubs and bars in order...

 
 
Americans? They shoot horses and criminals don't they?
Jeremy Lee
 

I've quite enjoyed watching redneck America get worked into a lather over the BP oil leak. While I do not...

 
 
Marketing's mental blocks
Alan Mitchell
 

  Marketing has a number of practices and strategies such as branding as messaging, the quest to change (i.e. control) consumer...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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