Friday 18 June 2010

Digital PM - Top digital brands, Channel 4, Martha Lane Fox, Social media recruitment

Brand Republic Digital PM Bulletin In association with Brand Republic

NEWS

First Direct: clear winner in the banking sector

British consumers recommend First Direct, Sony, Saga, 02 and Apple

By Arif Durrani, 18-Jun-10, 16:00

First Direct, Sony, Saga, 02 and Apple are among the most recommended brands across the UK, according to research published today (18 June).

Guru-Murthy: programme host

Channel 4 invites viewers to tweet on emergency budget debate

By Katherine Levy, 18-Jun-10, 16:10

Channel 4 is to use Twitter to create a national debate during Monday's live Dispatches programme on the emergency budget.

Martha Lane Fox: expanded role in efficiency drive

Government keeps Martha Lane Fox in digital role

By Daniel Farey-Jones, 18-Jun-10, 16:00

The new Government has retained Martha Lane Fox in the digital inclusion champion role she was given in June last year.

Top ten tips for social media recruitment

By Staff, 18-Jun-10, 15:50

A new report examines what companies are looking for when hiring social media talent. In short "a digital native with a mix of IT, PR, customer service, sales and marketing" skills.

ALSO IN THE NEWS

Bavaria Beer website traffic rockets after World Cup stunt

By Katherine Levy, 18-Jun-10, 11:45

Telegraph Media Group appoints first director of mobile

By Arif Durrani, 18-Jun-10, 11:46

Australian Sportsbet.com World Cup ad pulled after accusations of racism

By Staff, 18-Jun-10, 11:50

TBWA's global digital chief to depart

By Sara Kimberley, 18-Jun-10, 11:10

Community

LATEST BLOG ENTRIES

Americans? They shoot horses and criminals don't they?

By Jeremy Lee / Brand Republic

I've quite enjoyed watching redneck America get worked into a lather over the BP oil leak. While I do not rejoice in the death of 11 workers and the...

So where are you watching the game tonight?

By Nicola Clark / Brand Republic

Our latest World Cup research reveals that an increasing number of consumers are shunning crowded pubs and bars in order to watch the tournament at...

Who will win the World Cup ?

By David Atkinson / Brand Republic

 Following the last World Cup, at a Forum hosted by ESA featuring the great and good of football sponsorship, it was widely agreed that,...

Low Latency set to flourish as the World Cup hots up

By Matthew Carlton, Xtreme Insight / Brand Republic

One trend just starting to emerge after the first few days of the tournament is that of low-latency. While many brands referenced England?s match...

Orange boom in South African ambush

By David Atkinson / Brand Republic

So beer brand Bavaria continues its infamy through blatant attempts at ambushing World Cup events and flagrant abuse of the rights of official...

England may not win, but Coca Cola's a sure thing

By Nicola Clark / Brand Republic

I can?t help but get rather annoyed by the steady stream of surveys, conducted well in advance of the World Cup suggesting consumers don?t know...

MacKenzie calls for Trinity Mirror board to sack Sly Bailey

By Gordon Macmillan / Brand Republic

In his column in The Sun today Kelvin MacKenzie has called for Trinity Mirror to sack chief executive Sly Bailey.The former Sun editor calls her...

Marketing's mental blocks

By Alan Mitchell / Brand Republic

  Marketing has a number of practices and strategies such as branding as messaging, the quest to change (i.e. control) consumer...

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