Digital AM - Grant's, UM/Momentum, VisitBritain, E.On, Kellogg

NEWS Grant's whisky seeks brand loyalty through digital initiative By Alex Brownsell, 17-Jun-10, 11:30 Grant's, the William Grant & Sons-owned blended Scotch whisky brand, is launching a new website in an effort to develop a closer relationship with customers. UM and Momentum form social venture By Mark Banham, 17-Jun-10, 10:50 Universal McCann has partnered its sister Interpublic Group agency Momentum to form a social media unit called EI@UM. VisitBritain relaunches global website for 2012 push By Alex Brownsell, 17-Jun-10, 10:50 VisitBritain has relaunched its global consumer-facing website, as it looks to attract visitors in the build-up to the 2012 Olympic Games. E.ON appoints LBi to handle digital account By Anne Cassidy, 17-Jun-10, 10:30 E.ON has appointed LBi to its digital account after a pitch against undisclosed agencies. Agencies line up for Kellogg digital task By Anne Cassidy, 17-Jun-10, 08:00 Kellogg is reviewing the pan-European digital advertising account for its Rice Krispies brand. Advertisement Search and social media: Get the latest research? ...which shows there was a 50% CTR increase in paid search when consumers were exposed to both influenced social media and paid search. Plus, they're 2.8 times more likely to seek out products - so search and social media together is a winning strategy. See our 10-point plan for increasing brand influence and managing reputation online.   Download your free report ALSO IN THE NEWS AOL has found a buyer for Bebo By Gordon Macmillan, 16-Jun-10, 17:15 England keeper's mistake makes internet bulge By Jacob Mathias, 16-Jun-10, 15:25 The Sun's online World Cup sweepstake backfires as it angers football bloggers By Gordon Macmillan, 16-Jun-10, 13:10 THE WALL BLOG Social Media White Paper Pleasantly stunned by the reaction to my first post on the Wall Blog ? including the hiding I... First promoted tweets turn up on Twitter Promoted Tweets: US-centric Toy Story 3 plug Twitter has rolled out its first ?promoted tweet? and it... Arrington hints Techcrunch could be up for sale as five year itch bites In a market where content has suddenly become hot again Techcrunch founder Michael Arrington suggested he could be... LATEST BLOG ENTRIES MacKenzie calls for Trinity Mirror board to sack Sly Bailey By Gordon Macmillan / Brand Republic In his column in The Sun today Kelvin MacKenzie has called for Trinity Mirror to sack chief executive Sly Bailey.The former Sun editor calls her... Marketing's mental blocks By Alan Mitchell / Brand Republic   Marketing has a number of practices and strategies such as branding as messaging, the quest to change (i.e. control) consumer... The facts of life By Dave Trott / Brand Republic   I was talking to Mary Wear the other day. Mary is an interesting person. She has pretty much set her life up exactly as she wants. Rather... 180 degree turn at Media 360 By David Brennan / Brand Republic A few years ago, a prevailing theme at Media 360 was that TV was dead ? or at least in intensive care. It was depressing (because it was nonsense).... Bored at work? Variety is the spice of life By Rachel Brushfield / Brand Republic Metro newspaper today in London featured research showing that over half of women are bored. Bored with too much housework and their work being the... 2010; a magalog odyssey By Charles Ping, Communisis / Brand Republic The lines between traditional product catalogues and editorially focused magazines have been gradually blurring  over recent years, with the... Aspiration to Expectation By Graeme Crossley / Brand Republic In some recent insight work for a client we confirmed a suspicion we had had for some time. A few years ago consumers aspired to own several... No excuse for gobbing By Ben Hughes / Brand Republic Watching the tennis in Paris a couple of weeks ago made me wonder whether grunting actually helps people to play the game better. I'm not convinced... MORE BLOGS MORE WHITEPAPERS   Account Manager – Agency & Broker Team Recruiter: Scientia Data Salary: Up to £30K Location: Central London Online Channel Development Manager Recruiter: Genworth Financial Salary: Competitive + bonus + benefits Location: Central London Senior Brand Plannner Recruiter: The Blueprint Salary: £90000-£90000 Location: Central London Integrated/Digital and Brand Planner Recruiter: Dynamic New Alliances Salary: £60K Location: West London Account Director – Digital Recruiter: Ad Lib Salary: £40k - £45k Location: West Midlands Head of Rich Media Services, EMEA - London Recruiter: Google UK Ltd Location: Central London DoubleClick Search Services Manager, EMEA - London Recruiter: Google UK Ltd Location: Central London Account Director Recruiter: The Blueprint Salary: £50000-£60000 Location: Central London Senior Brand Manager Recruiter: Fishtank Salary: £40000-£50000 Location: South West England Promotions Assistant – Twentieth Century Fox Recruiter: Lime Communications Ltd Location: Central London   Click here to view in your web browser To guarantee delivery, add us to your address book (How?)   Brand Republic: News | Blogs | Forums | BR.TV | Research | Events | Agency Showcase | Brand Republic Jobs: Advertising | Marketing | Media | Sales Promotion | Market Research | Digital | Public Relations | Design | Events | Direct Marketing | Manage my bulletins | Unsubscribe from this bulletin