Friday 25 June 2010

Campaign Daily Fix - New Group M spend prediction, Titanium and Film Lions shortlists, J&J, Facebook...

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Campaign Daily Fix
 
25 June 2010  
Latest News
Martin Sorrell: chief executive officer of WPP
GroupM predicts 3.5% growth in media spend
Mark Banham, 25 June 2010

The world's largest media-buying network, WPP's GroupM, has given the strongest indication yet that the worst of the advertising recession is over by more than trebling its previous prediction of...

 
'Choose a different ending' campaign by AMV for Metropolitan Police
US agencies dominate Titanium Lions shortlist
Matt Williams, 25 June 2010

CANNES 2010 - Three UK agencies have made it on to the shortlist in the Titanium & Integrated category at Cannes, but US campaigns including 'Replay' for Gatorade took more...

 
Philips 'Parallel Lines' by DDB London
DDB and RKCR head UK entries on Film Lions shortlist
Daniel Farey-Jones, 24 June 2010

CANNES 2010 - UK agencies have racked up 46 out of 359 nominations in the Film Lions shortlist, with DDB and RKCR/Y&R leading the way.

 
Johnson and Johnson: path cleared for JWT pitch
O&M clears path for JWT to pitch for Johnson & Johnson baby brands
Mark Banham, 24 June 2010

Ogilvy & Mather is set to pull out of the global Johnson & Johnson (J&J) baby products creative review after a global realignment of Kimberly-Clark's advertising arrangements resulted in O&M...

 
Nikki Mendonca: president EMEA, OMD.
Cannes judge Mendonca calls for rethink of Media Lions
Arif Durrani, 24 June 2010

CANNES 2010 - The focus and protocol of the Cannes Media Lions category needs to be revisited and reconsidered for the digital age, to better reflect the best the industry...

 
Mark Zuckerberg: founder and chief executive of Facebook
Facebook prepares to launch localised ad vehicle
Arif Durrani, 24 June 2010

CANNES 2010 - Facebook is on the verge of launching location-based software that will enable users to receive personalised information and advertising based on their current surroundings.

 
 
Also in the News
Vizeum scoops £5m property site media account
Mark Banham, 24 June 2010
Starcom MediaVest appoints group search director
Mark Banham, 24 June 2010
BBC Trust approves Project Canvas
Sara Kimberley, 25 June 2010
 
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Latest Work
Bayer 'Advocate' by JayGrey
Bayer 'Advocate' by JayGrey
25 June 2010

A talking cat and dog mimic well known movie scenes in Bayer's TV campaign for pet parasite protection medication.

 
Bordeaux Wine Council 'good food would choose Bordeaux' by Isobel
Bordeaux Wine 'good food would choose Bordeaux' by Isobel
24 June 2010

The Bordeux Wine Council, the trade association that represents the French wine region, has launched a new print campaign.

 
Gatorade 'Pendleton chase' by AMV BBDO
Gatorade 'Pendleton chase' by AMV BBDO
24 June 2010

Gatorade has launched a new online video featuring sprint cyclist Victoria Pendleton to highlight the brand's sports reward promotion.

 
More Work
 
Blogs
Latest Blog Entries
5 Learnings from La Croisette
Arif Durrani

My time at Cannes 2010 is coming to an end, but before I pack up, just thought I’d share some simple lessons...

Pressing matters
Matt Williams

Controversy reigned at the Press awards last night after it emerged that the winner was in fact ineligible to enter. Having...

Sent from my iPhone: The long-awaited sequel to E, from Matt Beaumont
Lolly and Nat

We're a tiny bit slow on the uptake here. But the other day we found out that Matt Beaumont has...

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