Tuesday, 15 June 2010

Marketing Daily - Alcohol brands, Nestlé, World Cup, KFC, Bacardi

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Breaking news from Marketing
 
Breaking news from Marketing June 2010
 
Latest News
 
Alcohol brands unite in bid to avoid regulation
Gemma Charles,
15 June 2010
 

The UK's top drinks companies and supermarkets are to increase their efforts...

Drinks companies have vowed to improve labelling
 
 
Nestlé brings in group marketing chief
Sara Kimberley,
15 June 2010
 

Nestlé has appointed Vernon Bradley to the new position of group marketing...

Nestle: new group marketing chief
 
 
World Cup lets down multi-million pound partners
Nicola Clark,
15 June 2010
 

Brands have yet to benefit from their sponsorship of the World Cup,...

Coke: getting value from its sponsorship
 
 
KFC forced to rethink as breakfast trial fails
John Reynolds,
15 June 2010
 

KFC is revamping its breakfast menu and store opening times after an...

KFC: rethinking breakfast menus
 
 
Bacardi to boost creative consistency
Gemma Charles,
15 June 2010
 

Bacardi is embarking on a root-and-branch review of its global marketing arrangements...

Bacardi in cost-cutting move
 
 
British Gas restructures to boost brand marketing
Alex Brownsell,
15 June 2010
 

British Gas is restructuring its senior management team to give greater influence...

Jansen: board-level promotion
 
 
Asda hands Owen marketing director role after Sinnock departs
Staff,
14 June 2010
 

Mark Sinnock, marketing director at Asda, has left the supermarket chain. He...

Sinnock has left Asda
 
 
MySpace marketing director Lindsay Nuttall departs
Sara Kimberley,
15 June 2010
 

MySpace international marketing director Lindsay Nuttall has left the social networking site...

MySpace: Nuttall has left role
 
 
 
Also in the News
 
Telegraph set to launch revamped fashion site
John Reynolds,
15 June 2010
 
BP funds digital drive to promote oil-spill effort
Andrew McCormick,
15 June 2010
 
Coral uses TV channel to boost shops' appeal
Alex Brownsell,
15 June 2010
 
Typhoo introduces new sporting ambassador
John Reynolds,
15 June 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Augmented reality: the good, the bad and the future
Andrew McCormick
 

We first wrote about augmented reality in depth back in March last year . At the time, the wow factor...

 
 
Authenticity is non-negotiable
HELEN EDWARDS
 

I occasionally teach on the brand management elective for the MBA course at Bath University.   It was a nice...

 
 
GMTV slips down the side of the sofa
Jeremy Lee
 

The blood has been spilt and many of GMTV's cast of heavily made-up presenters (in a bid to make them...

 
 
ITV, Rob Green, Beckham’s Face & Social Media
Mel Carson
 

Well what a weekend!   I get a duck playing cricket, we lose the game because our skipper...

 
 
 
 
 
 
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