Monday, 14 June 2010

Breaking news from Brand Republic - ITV World Cup howler, Ultimo, London 2012, retail footfall, Nielsen social media

Brand Republic Daily Bulletin

NEWS

Adrian Chiles: host of ITV's World Cup offering

ITV's second World Cup howler results in 1.5m fans missing England goal

By Maisie Mccabe, 14-Jun-10, 09:45

Football fans watching England's game on Saturday on ITV1 HD, including many in pubs throughout the country, missed England's first goal of the tournament when coverage inexplicably cut to an ad for car manufacturer Hyundai.

Kelly Brook: Ultimo upset by model's planned Playboy shoot

Model Brook set to lose Ultimo contract

By Mark Banham, 14-Jun-10, 09:54

Lingerie brand Ultimo is set to end celebrity model and presenter Kelly Brook's high-profile contract after just three months, after it took exception to her intention to pose nude for Playboy.

Government promises 'best marketing plan

Government promises 'best marketing plan' for London 2012

By Arif Durrani, 14-Jun-10, 09:26

Culture Secretary Jeremy Hunt has announced a new Government pledge to produce "the best marketing plan that any country has ever had" around the London 2012 Olympics, in his first key-note speech on tourism policy.

World Cup effect hits retail footfall

By Sara Kimberley, 14-Jun-10, 09:35

Retailers took a knock to their footfall on Saturday due to the World Cup fever that has captured the nation, according to a new report.

Nielsen: partnering BuzzMetrics with McKinsey

Nielsen and McKinsey form social media joint venture

By Daniel Farey-Jones, 14-Jun-10, 09:10

LONDON - Research giant Nielsen has put its social media monitoring service BuzzMetrics into a joint venture with management consultants McKinsey, intending to 'fuse social media' into client companies.

ALSO IN THE NEWS

Nike ad helps steal Adidas' World Cup thunder

By Sara Kimberley, 11-Jun-10, 15:37

MEDIA 360: COI chief Lund outlines big changes as cuts bite

By Daniel Farey-Jones, 11-Jun-10, 15:30

Viral View: Measuring the success of viral campaigns

By Jimmy Maymann, 11-Jun-10, 15:00

Aegis chairman Napier wades in to BP-Obama spat

By Mark Banham, 11-Jun-10, 13:16

Observer charts first monthly rise since relaunch

By Mark Banham, 11-Jun-10, 13:05

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