Friday, 11 June 2010

Campaign Daily Fix - Hamish Pringle, ITV, Kellogg, The Next Door, World Cup...

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Campaign Daily Fix
 
11 June 2010  
Latest News
Hamish Pringle: to step down after 10 years at the IPA
Hamish Pringle steps down from the IPA
Sara Kimberley, 10 June 2010

Hamish Pringle, the director general of the Institute of Practitioners in Advertising (IPA), will step down next year after 10 years at the trade body.

 
ITV: offering viewers live World Cup matches online
ITV launches online simulcast service for World Cup
Alex Brownsell, 11 June 2010

ITV is launching a free, ad-funded online service, ITV Live, which will enable viewers to watch World Cup matches on their computers.

 
Kevin Brennan: Kellogg UK marketing director
MEDIA 360: Kellogg marketer in quest for 'second golden age of advertising'
Daniel Farey-Jones, 11 June 2010

The agency world can make bigger margins by investing in helping clients with digital strategy as part of an integrated approach, rather than competing for execution-only briefs, according to Kellogg...

 
The Nex Door: agency launches this week
The Next Door launches with promise of new business model
Arif Durrani, 11 June 2010

Creative agency The Next Door launches this week with a promise to offer clients leading strategic and creative thinking, "coupled with the freedom to embrace 21st century technology and content...

 
2010 World Cup: will be watched by record number of viewers
2010 World Cup will be watched by record number of viewers
Arif Durrani, 11 June 2010

The 2010 FIFA World Cup will achieve record global viewership, with the total audience figure increasing by at least 5% compared to the 2006 tournament, according to research from IPG's...

 
Daily Mirror: 200 editorial jobs to go
Mirror to axe 200 editorial jobs
John Reynolds, 10 June 2010

Mirror Group newspapers, the publisher of the Daily Mirror, the Sunday Mirror, and The People, is set to cull 200 editorial jobs, in a major cost-cutting move.

 
 
Also in the News
More Th>n calls ad review
Matt Williams, 10 June 2010
Lowe in talks to buy DLKW from Creston
Matt Williams, 10 June 2010
 
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Latest Work
Ford Transit 'loading' by Ogilvy
Ford Transit 'loading' by Ogilvy
10 June 2010

Ford has luanched its latest ad campaign for its Transit van models.

 
Aviva 'tell us your story' by Abbott Mead Vickers BBDO
Aviva 'tell us your story' by Abbott Mead Vickers BBDO
10 June 2010

Insurance brand Aviva has launched an ad campaign encouraging consumers to nominate local community heroes.

 
Harvey Nichols 'heads' by DDB London
Harvey Nichols 'heads' by DDB London
10 June 2010

Harvey Nichols' surreal campaign for its summer sale highlights the strategy and luck required for sale shopping.

 
More Work
 
Blogs
Latest Blog Entries
7 impossible things before breakfast
Steve Henry

  I was talking to someone last week about setting up a new agency. And what this guy said was...

TWO VOICES....
robert campbell

We were lucky enough to have our friends Kumi Naidoo (the executive director of Greenpeace International) and Jochen Zeitz (the...

I couldn’t help but wonder…what the f**k were they thinking?!
Lolly and Nat

I went to a funeral on Saturday night. A memorial service for my old friends Charlotte, Samantha, Miranda and Carrie....

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