Friday, 18 June 2010

Marketing Daily - Debenhams, Game Group, Bavaria Beer, FIFA

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Breaking news from Marketing
 
Breaking news from Marketing June 2010
 
Latest News
 
Debenhams to trial non-airbrushed swimwear shots
Maisie McCabe,
18 June 2010
 

Debenhams is taking a stance against airbrushing by using unenhanced pictures of...

Debenhams: trialling unenhanced models in Oxford Street store
 
 
Ex-Vodafone consumer chief Shepherd appointed Game Group boss
Mark Banham,
18 June 2010
 

Former Vodafone UK consumer head Ian Shepherd has been appointed as the...

Ian Shepherd: move to Game Group
 
 
Bavaria Beer website traffic rockets after World Cup stunt
Katherine Levy,
18 June 2010
 

The Dutch beer brand involved in the ambush marketing stunt at the...

Bavaria Beer website traffic rockets after World Cup stunt
 
 
FIFA cracks down after World Cup ambush marketing stunt
Katherine Levy and Daniel Farey-Jones,
18 June 2010
 

FIFA is filing a civil case against Bavaria, the brewer behind an...

Bavaria Beer: brewery faces court action over ambush marketing stunt
 
 
Weetabix launches tie-up with Toy Story 3
Alex Brownsell,
18 June 2010
 

Breakfast cereal brand Weetabix is launching a campaign to support its tie-up...

Weetabix: promotion highlights Toy Story 3 tie-up
 
 
E.ON in U-turn over FA Cup sponsorship
Mark Banham,
17 June 2010
 

Utilities company E.ON has extended its sponsorship of the FA Cup by...

FA Cup: E.ON extends sponsorship of competition for another year
 
 
 
Also in the News
 
AOL sells Bebo to venture capital firm
Sara Kimberley,
17 June 2010
 
Apple buckles under massive iPhone 4 demand
Sara Kimberley,
17 June 2010
 
Sky Sports News to go subscription-only
Maisie McCabe,
17 June 2010
 
Vizeum lands BT's 2012 comms brief
Mark Banham,
17 June 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
So where are you watching the game tonight?
Nicola Clark
 

Our latest World Cup research reveals that an increasing number of consumers are shunning crowded pubs and bars in order...

 
 
Americans? They shoot horses and criminals don't they?
Jeremy Lee
 

I've quite enjoyed watching redneck America get worked into a lather over the BP oil leak. While I do not...

 
 
Marketing's mental blocks
Alan Mitchell
 

  Marketing has a number of practices and strategies such as branding as messaging, the quest to change (i.e. control) consumer...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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