Wednesday 23 June 2010

Digital PM - Facebook/Umbro, C4, Budweiser, Goal.com, Conde Nast

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Latest news
Umbro takes over Facebook with national anthem video
Umbro takes over Facebook with national anthem video
by Sara Kimberley
23 June 2010, 01:30PM
England football team kit supplier Umbro has taken over Facebook's homepage today to help lift the nation's spirits ahead of England's big match against Slovenia today at 3pm.
Digital helps C4 break even despite ad decline
Digital helps C4 break even despite ad decline
by Maisie McCabe
23 June 2010, 10:05AM
Record profits from digital media and rigid cost control helped Channel 4 break even during 2009 despite losses on the core channel and ad revenues falling 10.5%, according to the broadcaster's annual report published this morning.
Budweiser tops World Cup sponsorship league
Budweiser tops World Cup sponsorship league
by Jacob Mathias
23 June 2010, 12:05PM
Budweiser has topped the list of World Cup online sponsorship brands, but rival beer brands witnessed a fall in searches, according to the latest data from Experian Hitwise.
Goal.com global World Cup app hits 650k downlaods
Goal.com global World Cup app hits 650k downlaods
by Jacob Mathias
23 June 2010, 01:00PM
Goal.com, the global football website, has recorded more than 650,000 downloads of its World Cup app since its launch at the beginning of June.
Condé Nast relaunches food mag as an app and says others may follow
Condé Nast relaunches food mag as an app and says others may follow
by Staff
23 June 2010, 12:45PM
Condé Nast has relaunched the glossy food magazine Gourmet that it closed last autumn as app called Gourmet Live and says that other dead print titles could also be given a new lease of life.
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Also in the news
Red Bull escapes ASA ban for VoD campaign
by Alex Brownsell, 23 June 2010, 09:05AM
Independent appoints Hi-media to online ad business
by Sara Kimberley, 23 June 2010, 08:00AM
The Hut Group launches male-grooming website
by Sara Kimberley, 22 June 2010, 03:05PM
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