Wednesday, 9 June 2010

Breaking news from Brand Republic - Taco Bell UK, Honda, BR Video: World Cup, Adidas, Lucozade

Brand Republic Daily Bulletin

NEWS

Taco Bell: returning to the UK

Draftfcb London picks up Taco Bell UK ad account

By Joe Thomas, 09-Jun-10, 08:00

Taco Bell has appointed Draftfcb London to handle its UK advertising account ahead of its first marketing push to support its entry into the UK.

Honda CR-Z ad: filmed in three colours

Honda rolls out new spot for CR-Z sports hybrid

By Alex Brownsell, 09-Jun-10, 08:00

Honda is rolling out an above-the-line campaign, created by Wieden & Kennedy London, to support the launch of its new hybrid sports coupe, CR-Z.

BR video: interviewees see Kit Kat successfully hijacking World Cup

BR Video: Kit Kat is successfully hijacking the World Cup

By Arif Durrani, 09-Jun-10, 10:10

Kit Kat is successfully hijacking this year's Fifa World Cup in South Africa, despite not paying hundreds of thousands of pounds on sponsorship deals like rival Mars, according to the latest BR Video.

Adidas launches World Cup challenge

Adidas launches World Cup challenge with sporting celebrities

By Joe Thomas, 09-Jun-10, 08:00

Adidas Golf has launched an online World Cup 'Keepy Uppy' challenge featuring sports stars including Tim Henman, Matt Dawson, Jamie Redknapp.

Lucozade Energy: recent TV ad

Lucozade reviews £7m advertising account

By Daniel Farey-Jones, 08-Jun-10, 17:10

LONDON - Lucozade Energy is reviewing its £7m advertising account, and has invited roster agencies M&C Saatchi and Ogilvy to pitch.

ALSO IN THE NEWS

New Balance appoints Arnold to global creative account

By Mark Banham, 09-Jun-10, 09:20

EDF hires celebrities to front latest Green Britain Day push

By Alex Brownsell, 08-Jun-10, 09:10

Social network traffic overtakes search engines for the first time

By Sara Kimberley, 08-Jun-10, 14:55

Government scraps news consortia to pay for superfast broadband

By Maisie Mccabe, 08-Jun-10, 15:50

NME launches T-shirt range featuring The Clash, Joy Division and The Stone Roses

By John Reynolds, 08-Jun-10, 15:50

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