Wednesday 16 June 2010

Marketing Daily - ITV, football, Google, Npower, Big Brother

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Breaking news from Marketing
 
Breaking news from Marketing June 2010
 
Latest News
 
ITV's nightmare World Cup 2010 continues
Sara Kimberley,
16 June 2010
 

ITV's World Cup nightmare continues today after the broadcaster was forced to...

Robbie Earle: ITV contract terminated
 
 
It's all in the name
Christian Sylt,
16 June 2010
 

One of the most prized assets for sports teams is the name...

It's all in the name
 
 
Google enters property market through Maps service
Andrew McCormick,
16 June 2010
 

Google has launched a service aimed at helping house-hunters, in a move...

Google: entering property market
 
 
Airline and beer brands see World Cup search uplift
Jacob Mathias,
16 June 2010
 

South African Airways and beer brands including Heineken and Carlsberg have seen...

Sponsor boost: online searches for South African Airways have soared
 
 
Npower launches football-themed energy tariff
Alex Brownsell,
16 June 2010
 

Npower is launching its biggest ever sales promotion to mark the beginning...

Npower launches football-themed energy tariff
 
 
Jeremy Lee on Media: Big Brother's long shadow
Jeremy Lee,
16 June 2010
 

The changes heralded by the ground-breaking Channel 4 reality show will outlive...

Jeremy Lee on Media: Big Brother's long shadow
 
 
Brand Health Check: American Apparel
Joe Thomas,
16 June 2010
 

Media focus on the US clothing company has not translated into higher...

 
 
 
Also in the News
 
Gin brand in social media images push
Gemma Charles,
16 June 2010
 
Budweiser ad encourages drinkers to designate a driver
Alex Brownsell,
16 June 2010
 
HSBC launches Brazilian cultural sponsorship programme
Alex Brownsell,
16 June 2010
 
Brand Republic: a change is gonna come
Rich Sutcliffe,
15 June 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Marketing's mental blocks
Alan Mitchell
 

  Marketing has a number of practices and strategies such as branding as messaging, the quest to change (i.e. control) consumer...

 
 
Augmented reality: the good, the bad and the future
Andrew McCormick
 

We first wrote about augmented reality in depth back in March last year . At the time, the wow factor...

 
 
Authenticity is non-negotiable
HELEN EDWARDS
 

I occasionally teach on the brand management elective for the MBA course at Bath University.   It was a nice...

 
 
GMTV slips down the side of the sofa
Jeremy Lee
 

The blood has been spilt and many of GMTV's cast of heavily made-up presenters (in a bid to make them...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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