Breaking news from Brand Republic - Coca-Cola, Richard Desmond, Sky, D&AD awards, Solgar Vitamins

NEWS Coca-Cola launches 2010 Fifa World Cup Celebration Award with Rooney viral By Ben Bold, 04-Jun-10, 09:41 Coca-Cola has produced a short film in the build up to the World Cup starring England's Wayne Rooney and comedian James Corden, in which the latter berates the footballer for failing to convincingly celebrate scoring a goal. Richard Desmond says he wants to buy The Sun By Gordon Macmillan, 04-Jun-10, 09:56 Richard Desmond, the owner of the Daily Express and Daily Star, has said he wants to buy The Sun newspaper from Rupert Murdoch, despite the UK's biggest tabloid not being for sale. Sky to expand on-demand service via set-top box By Sara Kimberley And Daniel Farey-Jones, 04-Jun-10, 09:21 Sky is to offer a wider range of archive content on demand by connecting its set-top boxes to broadband for the first time - but only for customers who have a Sky broadband connection. RKCR/Y&R and M&C Saatchi only UK winners at D&AD awards By Maisie Mccabe, 03-Jun-10, 22:30 It was a disappointing night for UK ad agencies at the annual D&AD awards tonight with no black pencils awarded to any UK shop, although three yellow pencils were received. Sir Geoff Hurst fronts outdoor campaign for Solgar Vitamins By Mark Banham, 04-Jun-10, 08:00 Vitamin brand Solgar has launched a campaign for joint-pain product Celadrin debuting on the London Underground and featuring World Cup legend Sir Geoff Hurst. ALSO IN THE NEWS Carlsberg tailors pub posters for World Cup drive By Joe Thomas, 04-Jun-10, 09:10 TalkSport lands exclusive radio rights to Rugby World Cup 2011 By Maisie Mccabe, 03-Jun-10, 17:15 Cobra rolls out curry-focused ad campaign By Gemma Charles, 03-Jun-10, 16:05 Hearst to pay $325m for iCrossing By Ben Bold, 03-Jun-10, 16:10 The Sun and Mirror head off for battle in South Africa By John Reynolds, 03-Jun-10, 14:30 LATEST BLOG ENTRIES Making ad budgets work harder is not about lowest price By Ni Commercial / Brand Republic Roger Parry, the chairman of Media Square, says that to get the industry back to "harmonious and mutually" beneficial trading something needs to... Don't blame the tobacco brands, blame the parents. By Chris Arnold / Brand Republic Normal.dotm 0 0 1 65 340 Creative Orchestra 7 2 457 12.0 0 ... 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