Thursday, 3 June 2010

Digital PM - iCrossing, Heinz, LBi, Dr Oetker, ITV, Google

Brand Republic Digital PM Bulletin In association with Brand Republic

NEWS

iCrossing: agrees to Hearst's latest offer

Hearst to pay $325m for iCrossing

By Ben Bold, 03-Jun-10, 16:10

The UK chief executive of digital marketing firm iCrossing Paul Doleman has said there will be no redundancies among his 125 staff after US media giant Hearst agreed to pay a reported $325m (£221.4m) for iCrossing.

Heinz: baby food website

Haygarth wins Heinz digital brief

By Sara Kimberley, 03-Jun-10, 14:45

Heinz has appointed Haygarth to handle digital advertising for its baby food range following a competitive pitch.

Farrell: joining LBi International NV board

John Farrell to join merged LBi board

By Anne Cassidy, 03-Jun-10, 10:50

John Farrell, the former chief executive of Publicis Groupe's specialised agencies and marketing services worldwide, is joining the newly merged LBi International NV as a member of its supervisory board.

Dr. Oetker: digital offering to be handled by Amaze

Dr. Oetker appoints Amaze to overhaul strategy

By Sara Kimberley, 03-Jun-10, 13:00

Dr. Oetker has appointed online marketing outfit Amaze to enhance its digital offering, as it bids to steal an advantage over rival Goodfellas.

Adrian Chiles: host of ITV's World Cup offering

ITV readies iPhone streaming in time for World Cup

By Maisie Mccabe, 03-Jun-10, 11:45

ITV is to launch a free iPhone app that will stream ITV1 and ITV2 live in time for the 2010 Fifa World Cup in South Africa.

ALSO IN THE NEWS

Google launches historical photography website

By Alex Brownsell, 03-Jun-10, 12:47

Argos extends World Truck push with email activity

By Joe Thomas, 03-Jun-10, 11:06

Facebook 'quadruples' number of advertisers over a year

By Ben Bold, 03-Jun-10, 09:40

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