Friday 11 June 2010

Marketing Daily - COI, Lynx, Nike, BP

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Breaking news from Marketing
 
Breaking news from Marketing June 2010
 
Latest News
 
MEDIA 360: COI chief Lund outlines big changes as cuts bite
Daniel Farey-Jones,
11 June 2010
 

The COI will be making a fundamental shift in the way it...

Mark Lund: freeze until end of financial year
 
 
Lynx launches risque poster campaign
Jeremy Lee,
11 June 2010
 

Unilever deodorant brand Lynx has launched a series of patriotic posters tailored...

Lynx launches risque poster campaign
 
 
Nike ad helps steal Adidas' World Cup thunder
Sara Kimberley,
11 June 2010
 

Nike has been linked to the World Cup more than any of...

Nike World Cup ad: starring Wayne Rooney
 
 
Aegis chairman Napier wades in to BP-Obama spat
Mark Banham,
11 June 2010
 

John Napier, the chairman of Aegis Media and insurance giant RSA, has...

Barack Obama: challenged over comments on BP oil spill
 
 
Crabbie's unveils World Cup activity
John Reynolds,
11 June 2010
 

Crabbie's, the alcoholic ginger beer, has become the latest brand to launch...

Crabbies: 'Carry On' style radio ads
 
 
Carling signs up for quality assurance scheme
Mark Banham,
11 June 2010
 

Carling has joined the Red Tractor certification scheme to assure that the...

Carling: adopting Red Tractor trademark on its cans
 
 
2010 World Cup will be watched by record number of viewers
Arif Durrani,
11 June 2010
 

The 2010 FIFA World Cup will achieve record global viewership, with the...

2010 World Cup: will be watched by record number of viewers
 
 
 
Also in the News
 
Brands must embrace social media to guard reputations, claims report
Gemma Charles,
10 June 2010
 
Viral View: Measuring the success of viral campaigns
Jimmy Maymann,
11 June 2010
 
Carling plots 'live' World Cup TV ads
Anne Cassidy,
10 June 2010
 
Visa rolls out first UK social media campaign
Alex Brownsell,
09 June 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
GMTV slips down the side of the sofa
Jeremy Lee
 

The blood has been spilt and many of GMTV's cast of heavily made-up presenters (in a bid to make them...

 
 
BP search strategy spills over
Stuart Aitken
 

What do you do when you're rapidly becoming the most reviled company in the world and are the focus for...

 
 
Marketing communications provide 80% of Ten Alps’ profit
Bob Willott
 

Ten Alps, the AIM listed marketing communications and TV content producer, disclosed today that over 80% of its operating profit...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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