BR Daily - World Cup, AOP winners, Mirror, Media 360, IPA

NEWS 2010 World Cup will be watched by record number of viewers By Arif Durrani, 11-Jun-10, 08:00 The 2010 FIFA World Cup will achieve record global viewership, with the total audience figure increasing by at least 5% compared to the 2006 tournament, according to research from IPG's Initiative. Guardian wins six top gongs at 2010 AOP Digital Publishing awards By Sara Kimberley, 11-Jun-10, 09:40 The Guardian was triumphant at last night's AOP Digital Publishing awards 2010, scooping six gongs for best use of video and digital publisher in the consumer category, an award won by The Daily Telegraph last year. Mirror to axe 200 editorial jobs By John Reynolds, 10-Jun-10, 17:15 Mirror Group newspapers, the publisher of the Daily Mirror, the Sunday Mirror, and The People, is set to cull 200 editorial jobs, in a major cost-cutting move. MEDIA 360: News is at an all-time high says GN&M's Freeman By Harriet Dennys, 11-Jun-10, 09:30 The perception that news is in decline is "a long way from the truth", said Guardian News and Media's director of consumer media Adam Freeman at yesterday's Media 360 conference. Hamish Pringle steps down from the IPA By Sara Kimberley, 10-Jun-10, 17:05 Hamish Pringle, the director general of the Institute of Practitioners in Advertising (IPA), will step down next year after 10 years at the trade body. ALSO IN THE NEWS Sex And The City 2 delivers one million impacts for Nescafé Gold Blend By Maisie Mccabe, 11-Jun-10, 09:35 MEDIA 360: Delegates vote TV as medium with brightest future By Daniel Farey-Jones, 10-Jun-10, 16:15 MEDIA 360: Aviva marketer Mackenzie calls for distinctive media ideas By Daniel Farey-Jones, 10-Jun-10, 13:20 MEDIA 360: Tesco's Higginson hints at mobile payments plan By Daniel Farey-Jones, 10-Jun-10, 15:00 MEDIA 360: 'Emotions are more profitable than messages' says DDB chief By Harriet Dennys, 10-Jun-10, 17:10 LATEST BLOG ENTRIES Tangent blames acquisitions for profit downturn By Bob Willott / Brand Republic AIM listed Tangent Communications incurred restructuring costs of over £0.5 million in the year to 28 February ? mainly in digesting the acquisition... New government takes aim at public sector By Neville Upton / Brand Republic As the new coalition government sets the scene for what is likely to be a series of unprecedented spending cuts in the public sector , all... Keeping London open for Business By Ardi Kolah / Brand Republic Last night (Tuesday 8 June 2010) I attended ?The London 2012 Brand ? The Do?s and Don?ts for Business?, organised by London Business Network, which... Loyalty By Dak Liyanearachchi / Brand Republic It will be interesting to see the results of this proposed Boots loyalty card scheme, and the effect it has on redemption rates and ROI. There is... BP search strategy spills over By Stuart Aitken / Brand Republic What do you do when you're rapidly becoming the most reviled company in the world and are the focus for intense international criticism for your... Dave Cameron may be posh but he now lives in a council house By Jeremy Lee / Brand Republic Mocked for his privileged background and membership of the Bullingdon Club, Dave Cameron has already shown himself to be in touch with the common... Not a World Cup blog By Ben Hughes / Brand Republic In two days? time, it?s going to feel like all content published on or offline has one theme, and one theme only: the FIFA World Cup in South... My Media Week: Ivan Clark, Independent Media Advisor By Ivan Clark / Brand Republic Monday Alarm wakes me at 8.00 am. Lie in bed smoking Marlboro Red whilst listening to R4?s Today Show. Now replete with the bluffers guide to what... MORE BLOGS MORE WHITEPAPERS Click here to view in your web browser To guarantee delivery, add us to your address book (How?)   Brand Republic: News | Blogs | Forums | Ad of the day | Research | Events | Agency Showcase | Brand Republic Jobs: Advertising | Marketing | Media | Sales Promotion | Market Research | Digital | Public Relations | Design | Events | Direct Marketing | Manage my bulletins | Unsubscribe from this bulletin