Monday 28 June 2010

Marketing Daily - World Cup, Ocado, Unilever, Nokia

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Breaking news from Marketing
 
Breaking news from Marketing June 2010
 
Latest News
 
Unilever's marketing chief set to double digital spend
Arif Durrani,
25 June 2010
 

CANNES 2010 - Unilever's new chief marketing officer Keith Weed, who replaced...

Unilever's Keith Weed set to double digital spend
 
 
Marmite plots further pop-up shops
John Reynolds,
25 June 2010
 

Unilever is planning to open a number of Marmite pop-up shops as...

Marmite: pop-up shop in Regent Street
 
 
New York launches global ad campaign
Jacob Mathias,
25 June 2010
 

New York is undertaking an estimated $30m (£20m) global advertising campaign to...

New York: global campaign to promote city as tourist destination
 
 
Wimbledon: 108 years of branding
Staff,
25 June 2010
 

Wimbledon's unique status was enhanced this week by the world's longest tennis...

Wimbledon: offers unique branding opportunity
 
 
HomeServe backs West Bromwich Albion
Mark Banham,
25 June 2010
 

HomeServe, the national home emergency company, has signed as next season's shirt...

Homeserve: latest shirt sponsor for West Bromwich Albion
 
 
Mates unveils viral sex game for Skyn condoms
Maisie McCabe,
25 June 2010
 

Ansell Consumer Healthcare-owned condom brand Mates has launched an online game called...

Mates: viral promotes company's Skyn condoms
 
 
 
Also in the News
 
BBC Trust approves Project Canvas
Sara Kimberley,
25 June 2010
 
Virgin Media Television to launch repeat-focused Living Loves
Maisie McCabe,
24 June 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Marketing's new high road
Alan Mitchell
 

  The point of identifying mental blocks is to discover the opportunities that lie beyond them. The goal: to get...

 
 
Anyone for 3 million pints tomorrow...
Nicola Clark
 

According to the British Beer and Pub Association an additional 9 million pints of beer were sold during England's first...

 
 
BP search strategy spills over
Stuart Aitken
 

What do you do when you're rapidly becoming the most reviled company in the world and are the focus for...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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