Wednesday, 9 June 2010

Marketing Daily - Visa, Coca-Cola, Adidas, Jaguar, Tuborg

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Breaking news from Marketing
 
Breaking news from Marketing June 2010
 
Latest News
 
Visa rolls out first UK social media campaign
Alex Brownsell,
09 June 2010
 

Visa has launched its first major UK social media drive, as part...

Visa Fixer: Jeff Stelling and Chris Kamara star in viral
 
 
Tuborg replaces Amstel as sponsor of The Big Chill
Joe Thomas,
09 June 2010
 

Carlsberg's Tuborg lager has replaced Amstel as the official beer of The...

Big Chill: Tuborg succeeds Amstel as festival sponsor
 
 
Adidas launches World Cup challenge with sporting celebrities
Joe Thomas,
09 June 2010
 

Adidas Golf has launched an online World Cup 'Keepy Uppy' challenge featuring...

Adidas launches World Cup challenge
 
 
Coca-Cola overhauls UK website
Joe Thomas,
08 June 2010
 

Coca-Cola has relaunched its UK website as part of its digital corporate...

Coca-Cola UK: new website
 
 
Jaguar UK ties up with England cricket team
Joe Thomas,
09 June 2010
 

Jaguar has signed up as the official vehicle of the England cricket...

England Cricket team: Jaguar sponsorship
 
 
Patrick Kalotis resurfaces at PepsiCo
Joe Thomas,
08 June 2010
 

Patrick Kalotis, the former Danone Waters UK marketing director, has resurfaced as...

PepsiCo brands: Quaker Oats and Tropicana
 
 
 
Also in the News
 
Santander to overhaul UK brand positioning
Joe Thomas,
08 June 2010
 
Yahoo! signs David Beckham as global ambassador
Sara Kimberley,
08 June 2010
 
Vodafone's crossed lines
Nicola Clark,
08 June 2010
 
Profile: Working on the perfect pitch
Andrew McCormick,
08 June 2010
 
Andrew Walmsley on Digital: Data sharing and caring
Andrew Walmsley,
09 June 2010
 
Alan Mitchell: Reinventing marketing: Privacy conundrum is not the sole preserve of Facebook
Alan Mitchell,
09 June 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Loyalty
Dak Liyanearachchi
 

It will be interesting to see the results of this proposed Boots loyalty card scheme, and the effect it has...

 
 
BP search strategy spills over
Stuart Aitken
 

What do you do when you're rapidly becoming the most reviled company in the world and are the focus for...

 
 
Dave Cameron may be posh but he now lives in a council house
Jeremy Lee
 

Mocked for his privileged background and membership of the Bullingdon Club, Dave Cameron has already shown himself in touch with...

 
 
A recipe for mediocrity
Alan Mitchell
 

I’ve been blogging about ‘reinventing marketing’ for about a year now. Good time to sum up the journey so far. ...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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