Thursday, 10 June 2010

Digital PM - Social media, Sega, Best Buy, Tesco

Brand Republic Digital PM Bulletin In association with Brand Republic

NEWS

BP crisis: consumers venting feelings online

Brands must embrace social media to guard reputations, claims report

By Gemma Charles, 10-Jun-10, 12:45

Consumers want 'caring corporations' and are using social media to vent their spleens, according to a new report.

Alien vs Predator?fastest-selling game in Sega's history

Rocket lands Sega media business

By Staff, 10-Jun-10, 00:11

Sega, the video-games publisher, has appointed Rocket to handle its media planning and buying account.

Best Buy: online review site launched

Best Buy launches online review site as part of social media efforts

By Joe Thomas, 10-Jun-10, 12:20

Best Buy has launched an online video reviews and panel site called TechXpert, allowing consumers to post their own views on electrical goods.

Andrew Higginson: Tesco may launch mobile payments service

MEDIA 360: Tesco's Higginson hints at mobile payments plan

By Daniel Farey-Jones, 10-Jun-10, 15:00

Tesco is considering the launch of its own mobile payments service, according to a strong hint by the man heading its banking, telecoms and internet retail offering at today's Media 360 conference.

ALSO IN THE NEWS

Engine takes i-level senior search staff

Ian Darby, 10-Jun-10, 11:15

Aegis to scrap Diffiniti brand for iProspect

By Mark Banham, 10-Jun-10, 10:50

Glue Isobar appoints three new creative directors

By Matt Williams, 10-Jun-10, 10:35

Community

LATEST BLOG ENTRIES

How to Spot a Twitter Idiot

By Mel Carson / Brand Republic

If there?s one thing I loathe, it?s lazy Twitterers.   I spent an hour or so at the weekend un-following about 100 people I spotted...

WIN?s biggest shareholder says proposed IFI Mobile offer is not enough

By Bob Willott / Brand Republic

Private equity investor ISIS EP said today that the proposed offer by Indian content technology specialist IMI Mobile to buy AIM listed WIN for 141p...

Tangent blames acquisitions for profit downturn

By Bob Willott / Brand Republic

AIM listed Tangent Communications incurred restructuring costs of over £0.5 million in the year to 28 February ? mainly in digesting the acquisition...

New government takes aim at public sector

By Neville Upton / Brand Republic

As the new coalition government sets the scene for what is likely to be a series of unprecedented spending cuts in the public sector , all...

Keeping London open for Business

By Ardi Kolah / Brand Republic

Last night (Tuesday 8 June 2010) I attended ?The London 2012 Brand ? The Do?s and Don?ts for Business?, organised by London Business Network, which...

Loyalty

By Dak Liyanearachchi / Brand Republic

It will be interesting to see the results of this proposed Boots loyalty card scheme, and the effect it has on redemption rates and ROI. There is...

BP search strategy spills over

By Stuart Aitken / Brand Republic

What do you do when you're rapidly becoming the most reviled company in the world and are the focus for intense international criticism for your...

Dave Cameron may be posh but he now lives in a council house

By Jeremy Lee / Brand Republic

Mocked for his privileged background and membership of the Bullingdon Club, Dave Cameron has already shown himself to be in touch with the common...

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