Thursday 10 June 2010

Marketing Daily - Tesco, Aviva, Argos, Marks & Spencer

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Breaking news from Marketing
 
Breaking news from Marketing June 2010
 
Latest News
 
MEDIA 360: Tesco's Higginson hints at mobile payments plan
Daniel Farey-Jones,
10 June 2010
 

Tesco is considering the launch of its own mobile payments service, according...

 
 
MEDIA 360: Aviva marketer Mackenzie calls for distinctive media ideas
Daniel Farey-Jones,
10 June 2010
 

Aviva's chief marketing officer Amanda Mackenzie today stated her aim to position...

Amanda Mackenzie: chief marketing officer at Aviva
 
 
Drop in television sales impacts on Argos revenues
Mark Banham,
10 June 2010
 

Argos, the high street and catalogue retailer, has posted a sharp 8.1...

Argos ad: TV and video game sales down
 
 
Marks & Spencer announces achievements through Plan A
Joe Thomas,
10 June 2010
 

Marks & Spencer has reported a 20% reduction in food packaging as...

M&S: extended energy offering in February
 
 
Paddy Power debuts TV ads for bingo and games sites
Joe Thomas,
10 June 2010
 

Paddy Power has rolled out its first TV campaign to promote its...

Paddy Power: ads promote its online bingo and games websites
 
 
Best Buy launches online review site as part of social media efforts
Joe Thomas,
10 June 2010
 

Best Buy has launched an online video reviews and panel site called...

Best Buy: online review site launched
 
 
Molson Coors appoints Finney as new supply chain director
Jacob Mathias,
10 June 2010
 

Molson Coors has recruited a key executive from Australasia's largest listed food...

Lee Finney: joins Molson Coors as supply chain director
 
 
 
Also in the News
 
Tuborg extends Live Nation music venue and festival deal
Gemma Charles,
10 June 2010
 
Opinion: The Marketing Society Forum - Do brands risk alienating fans by promoting events they don't support?
Gemma Charles,
09 June 2010
 
Waitrose reshuffles marketing in wake of Hodgson's departure
John Reynolds,
08 June 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Do BP and Toyota understand advertising's weaknesses?
CHRIS BARRACLOUGH
 

In a bid to address their PR catastrophe, BP's CEO, Tony Hayward, commissioned a TV advert where he personally reassured the...

 
 
Dave Cameron may be posh but he now lives in a council house
Jeremy Lee
 

Mocked for his privileged background and membership of the Bullingdon Club, Dave Cameron has already shown himself to be in...

 
 
A recipe for mediocrity
Alan Mitchell
 

I’ve been blogging about ‘reinventing marketing’ for about a year now. Good time to sum up the journey so far. ...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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