Wednesday 23 June 2010

Marketing Daily - FIFA, Sainsbury's, Budweiser, Jazz FM, Prudential

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Breaking news from Marketing
 
Breaking news from Marketing June 2010
 
Latest News
 
FIFA and Bavaria make peace as women walk free
Mark Banham,
23 June 2010
 

FIFA has dropped legal action against Bavaria, the Dutch brewer linked with...

Bavaria Beer website: massive rise in search rank following World Cup stunt
 
 
Sainsbury's in hunt for marketing director to succeed Burr
John Reynolds,
23 June 2010
 

Sainsbury's is to recruit a board-level marketing director after moving Gwyn Burr,...

Gwyn Burr: Sainsbury's customer service and colleague director (Colin Stout)
 
 
Budweiser tops World Cup sponsorship league
Jacob Mathias,
23 June 2010
 

Budweiser has topped the list of World Cup online sponsorship brands, but...

Budweiser: top World Cup online sponsorship brand
 
 
Jazz FM unveils first national campaign since relaunch
Maisie McCabe,
23 June 2010
 

Jazz FM has launched its first major national ad campaign since it...

Jazz FM: first major national ad drive since relaunch in 2008
 
 
Brand Health Check: Prudential
Alex Brownsell,
23 June 2010
 

A failed takeover bid has left the British insurance brand pondering its...

Brand Health Check: Prudential
 
 
Electric cars face marketing short circuit
Alex Brownsell,
23 June 2010
 

The motor manufacturing industry, already devastated by the recession, has a tough...

Electric cars face marketing short circuit
 
 
 
Also in the News
 
Lucozade Sport partners with BABA
Sara Kimberley,
23 June 2010
 
Umbro takes over Facebook with national anthem video
Sara Kimberley,
23 June 2010
 
The Hut Group launches male-grooming website
Sara Kimberley,
22 June 2010
 
Doing the business
Suzy Bashford,
23 June 2010
 
Opinion: The Marketing Society Forum - Do 'excellence' marketers undermine those with budgetary control?
Staff,
23 June 2010
 
Andrew Walmsley on Digital: Dip into mobile's money pot
Andrew Walmsley,
23 June 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Marketing's new high road
Alan Mitchell
 

  The point of identifying mental blocks is to discover the opportunities that lie beyond them. The goal: to get...

 
 
Anyone for 3 million pints tomorrow...
Nicola Clark
 

According to the British Beer and Pub Association an additional 9 million pints of beer were sold during England's first...

 
 
BP search strategy spills over
Stuart Aitken
 

What do you do when you're rapidly becoming the most reviled company in the world and are the focus for...

 
 
 
 
 
 
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