Wednesday, 9 June 2010

Campaign Daily Fix - Profero, Lucozade, Digital UK, Taco Bell, Spirit

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Campaign Daily Fix
 
09 June 2010  
Latest News
Daryl Arnold: leaving Profero to start up new business
Daryl Arnold departs Profero to start up own business
Sara Kimberley, 09 June 2010

Profero's founder Daryl Arnold is leaving the agency to start up a business in Singapore, leaving his role of global chief executive to his brother and co-founder, Wayne Arnold.

 
Lucozade Energy: recent TV ad
Lucozade reviews £7m advertising account
Daniel Farey-Jones, 08 June 2010

Lucozade Energy is reviewing its £7m advertising account, and has invited roster agencies M&C Saatchi and Ogilvy to pitch.

 
Digital UK: media review
Digital UK calls £4m media review
Joe Thomas, 08 June 2010

Digital UK, the organisation responsible for leading the country's switchover from analogue to digital TV, is reviewing its £4 million media business, currently handled by MediaCom.

 
Taco Bell: returning to the UK
Draftfcb London picks up Taco Bell UK ad account
Joe Thomas, 09 June 2010

Taco Bell has appointed Draftfcb London to handle its UK advertising account ahead of its first marketing push to support its entry into the UK.

 
Richard Hammond: founder of Spirit Advertising
Spirit Advertising moves operations into GyroHSR
Joe Thomas, 09 June 2010

Spirit Advertising, which was founded in 2000 by Richard Hammond, has moved its operations into GyroHSR.

 
 
Also in the News
New Balance appoints Arnold to global creative account
Mark Banham, 09 June 2010
Honda rolls out new spot for CR-Z sports hybrid
Alex Brownsell, 09 June 2010
Trinity Mirror's Sly Bailey criticises government plans for regional media
Maisie McCabe, 09 June 2010
 
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Latest Work
Phones4u 'wrestlers' by Adam & Eve
Phones4u 'wrestlers' by Adam & Eve
08 June 2010

Phones 4U launched another execution in the 'It's what we do' campaign.

 
Women's Aid 'real man' by Grey London
Women's Aid 'real man' by Grey London
08 June 2010

Duncan Bannatyne, Will Young and Ricky Whittle are fronting a campaign for Women's Aid, which encourages men to become part of the solution to ending violence against women and children.

 
Virgin Atlantic 'World Cup sponsorship' by RKCR/Y&R
Virgin Atlantic 'World Cup sponsorship' by RKCR/Y&R
07 June 2010

Virgin Atlantic has launched a press campaign which aims to tap into the atmosphere and buzz that surround the World Cup.

 
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