Breaking news from Brand Republic - Drinks brands resist crackdown, Sky, Nestle, World Cup, Asda

NEWS Alcohol brands unite in bid to avoid regulation By Gemma Charles, 15-Jun-10, 08:47 The UK's top drinks companies and supermarkets are to increase their efforts to use labels to promote responsible drinking, in a last-ditch attempt to stave off legislation. News Corp rebuffed after £7.8bn offer to buy remainder of Sky By Maisie Mccabe, 15-Jun-10, 08:30 The independent directors of BSkyB have rejected an offer from Rupert Murdoch's News Corporation of 700p a share for the 60.9% of the company not already owned by News Corp. Nestlé brings in group marketing chief By Sara Kimberley, 15-Jun-10, 08:51 Nestlé has appointed Vernon Bradley to the new position of group marketing director for the UK and Ireland as it prepares to take on Kraft. World Cup lets down multi-million pound partners By Nicola Clark, 15-Jun-10, 08:57 Brands have yet to benefit from their sponsorship of the World Cup, according to an exclusive Marketing poll, carried out by Lightspeed Research. Asda hands Owen marketing director role after Sinnock departs By Staff, 14-Jun-10, 17:52 Mark Sinnock, marketing director at Asda, has left the supermarket chain. He is being replaced by Jon Owen, the current director of marketing strategy. ALSO IN THE NEWS KFC forced to rethink as breakfast trial fails By John Reynolds, 15-Jun-10, 09:05 Bacardi to boost creative consistency By Gemma Charles, 15-Jun-10, 09:08 British Gas restructures to boost brand marketing By Alex Brownsell, 15-Jun-10, 09:22 Typhoo introduces new sporting ambassador By John Reynolds, 15-Jun-10, 09:10 Y&R scoops network of year at NYF International Advertising Awards By Sara Kimberley, 15-Jun-10, 09:45 LATEST BLOG ENTRIES And the real World Cup winners are? By Joe Hughes / Brand Republic Most readers will doubtless be aware of a certain kickabout that started in Africa on Friday. Some brands have fallen into the age-old trap of... Love the Vuvuzela. Hate the Generic. By Richard Mabbott / Brand Republic I am not sure if the consistent droan of the vuvuzelas annoys me anymore. Or in fact if it ever did! But listening to colleagues today and Five Live... Really tasting the difference By Louise Kennedy / Brand Republic Today I got thinking about Sainsbury's premium brand Taste The Difference. As we know, it's the supermarket's own label premium food brand, a rival... Ten tips to make your existing online video work harder By Steffan Aquarone / Brand Republic 1.        Make sure it's well encoded . Check your web video platform does the encoding for you and upload the... SHOCK! HORROR! World Cup sponsors NOT most associated with World Cup By Chris Reed / Brand Republic It should come as no surprise whatsoever that non-World Cup sponsors have out-scored official World Cup sponsors in on line buzz according to... ITV, Rob Green, Beckham's Face & Social Media By Mel Carson / Brand Republic Well what a weekend!   I get a duck playing cricket, we lose the game because our skipper drops two sitters in the final over when we... Trust By Dave Trott / Brand Republic   Tony Adams was the captain of Arsenal, and one of the best defenders they ever had. When he controlled their defence it was the best in the... A blow for freedom By Ian Moore / Brand Republic Not since Daz's legendary (and some say apocryphal) plastic daffodil has the nation been so gripped by a mass-produced gizmo.... I'm talking about... MORE BLOGS MORE WHITEPAPERS   Technical Services Analyst (Multiple Languages Available) - EU Headquarters Recruiter: Google UK Ltd Location: Central London Online Channel Development Manager Recruiter: Genworth Financial Salary: Competitive + bonus + benefits Location: Central London Integrated/Digital and Brand Planner Recruiter: Dynamic New Alliances Salary: £60K Location: West London Account Director Recruiter: Mediaedge:cia Salary: £Generous + bens Location: Central London Head of Buy-Side Advertiser Services EMEA - London Recruiter: Google UK Ltd Location: Central London Customer Solutions Consultant Publisher Services, EMEA - London Recruiter: Google UK Ltd Location: Central London Head of Communications - Help for Heroes Recruiter: GIM Recruitment Salary: £60-75k Location: South West England Sales Director Recruiter: Lachlan Lindsay Ltd Salary: Six figure package Marketing Professional Recruiter: WEC Group Ltd Salary: Guideline of £35,000 per annum Location: North West England PR Manager Recruiter: Austin Benn Salary: £35000-£35000 Location: Central London   Click here to view in your web browser To guarantee delivery, add us to your address book (How?)   Brand Republic: News | Blogs | Forums | Ad of the day | Research | Events | Agency Showcase | Brand Republic Jobs: Advertising | Marketing | Media | Sales Promotion | Market Research | Digital | Public Relations | Design | Events | Direct Marketing | Manage my bulletins | Unsubscribe from this bulletin