Wednesday 16 June 2010

Digital PM - Bebo/AOL, World Cup, The Sun, Bombay Sapphire, BR brand app chart

Brand Republic Digital PM Bulletin In association with Brand Republic

NEWS

AOL has found a buyer for Bebo

By Gordon Macmillan, 16-Jun-10, 17:15

Reports this afternoon are saying that AOL has found a buyer for its troubled social network site Bebo.

Robert Green: error sparked upsurge in online references

England keeper's mistake makes internet bulge

By Jacob Mathias, 16-Jun-10, 15:25

England goalkeeper Robert Green was predictably thrust into the social media limelight last week, with a seven-fold rise in the number of times he was mentioned, but there was also a notable rise in profile for the US team.

The Sun's online World Cup sweepstake backfires as it angers football bloggers

By Gordon Macmillan, 16-Jun-10, 13:10

The Sun's efforts to promote its World Cup iPhone app have backfired after it appropriated up to 32 football blogs to feature in its sweepstake app without their permission.

Bombay Sapphire: social media drive

Gin brand in social media images push

By Gemma Charles, 16-Jun-10, 13:00

Bombay Sapphire is launching a global digital campaign aimed at engaging consumers through social media.

ITV's World Cup app

World Cup makes mark on BR app chart

By Staff, 16-Jun-10, 12:10

The World Cup has taken over the nation's iPhones, with two free apps from ITV and the Telegraph Media Group supplanting Argos at the top of Brand Republic's weekly branded app chart.

ALSO IN THE NEWS

Google enters property market through Maps service

By Andrew Mccormick, 16-Jun-10, 11:11

Indicia acquires Linnaeus Consulting

By Sara Kimberley, 16-Jun-10, 11:25

Times launches interactive World Cup wall chart

By Jacob Mathias, 16-Jun-10, 11:35

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